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Saudi ARAMCO Announces 4 Year Global Partnership with FIFA
Saudi ARAMCO Announces 4 Year Global Partnership with FIFA

Saudi Aramco and FIFA have announced a 4 year global partnership, making Aramco FIFA’s worldwide partner exclusively in the energy category.  

The sponsorship rights include the much anticipated FIFA 2026 World Cup and FIFA Women’s World Cup 2027. 

Aramco aims to contribute to sports development globally, aligning with FIFA’s mission to deliver flagship tournaments and drive grassroots initiatives.

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Aramco and FIFA Partnership

Image Credit Saudi Aramco

The alliance between Aramco and FIFA represents a strategic move that combines the power of football and the influence of one of the world’s leading energy companies

By working together, Aramco and FIFA aim to create impactful social initiatives, drive innovation in the delivery of football events, and contribute to the growth and development of football worldwide. 

Amin Nasser, Aramco’s President & CEO, expressed his company’s dedication to utilizing sports, especially football, as an instrument for societal impact and community development. 

FIFA’s Warm Reception to Aramco

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Gianni Infantino, FIFA President, extolled the alliance with Aramco, highlighting its potential to enhance FIFA’s flagship tournaments and support member associations globally. He lauded Aramco’s commitment to grassroots sports development, hinting at future collaborative endeavors.

FIFA President Gianni Infantino said, “Aramco has a strong track record of supporting world-class events and a focus on developing grassroots sports initiatives. We look forward to collaborating with them on various initiatives over the coming years.”

Aramco: A Global Energy Powerhouse

Image Credit Saudi Aramco

Aramco is a leading integrated energy and chemicals company based in Saudi Arabia. With a strong global presence, Aramco is involved in various sectors, from oil production to petrochemicals. 

This partnership with FIFA further solidifies Aramco’s standing as an international powerhouse in the energy sector.

Implications for the Energy Sector

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With Aramco now being FIFA’s Major Worldwide Partner exclusively in the energy category, this collaboration opens up new avenues for synergies between the energy sector and sports. 

It reinforces Aramco’s position as a global leader in the energy sector and potentially paves the way for future collaborations between energy companies and sports organizations.

Aramco’s Expansion Beyond Football

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While deepening its imprint in the football sphere, Aramco simultaneously ventures into strategic investments in the petrochemical industry. 

Aramco’s investment horizon extends to collaborations with major players in the petrochemical sector, such as Jiangsu Eastern Shenghong and Shandong Yulong Petrochemical. This aligns with Aramco’s broader strategy of securing crude oil supply contracts and strengthening its downstream portfolio.

In addition to the potential partnership with Hengli Group, Aramco’s recent minority stake acquisition in MidOcean Energy indicates its sustained efforts to diversify and consolidate its global presence.

Image Credit Aston Martin F1 Team

This partnership underscores Aramco’s broader investment in sports, mirrored by their ownership of the Al-Qadsiah football team and involvement in women’s golf and Aston Martin.

The Impact of the Partnership

Image Credit FIFA

The partnership between Aramco and FIFA aims to leverage the power of football to create impactful social initiatives worldwide. Aramco also plans to collaborate with FIFA to drive innovation, identifying opportunities to deploy the company’s expertise and technologies in the global delivery of football events. 

This includes initiatives designed to provide new and innovative ways for football fans to engage with FIFA’s events.

FIFA: Promoting Football Globally

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FIFA, short for the Fédération Internationale de Football Association, is the international governing body of football, futsal, and beach soccer. With 211 member associations, FIFA’s mission is to promote football worldwide and organize international football tournaments, including the FIFA World Cup™.

Looking Ahead To FIFA World Cup 2026™

This partnership between Aramco and FIFA is a significant milestone in sports and energy. It exemplifies how collaborations between different sectors can lead to impactful initiatives that promote sports and contribute to societal impact and community development. 

As we look forward to the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™, and Saudi Arabia FIFA World Cup 2034, this partnership illustrates such collaborations’ potential synergies and mutual benefits.

More Saudi Sports Ventures

Aston Martin Formula F1 Team 

Image Credit Aston Martin

Saudi Aramco has recently extended their partnership with The Aston Martin Formula One Team, who will now remain their exclusive Title Sponsor until 2028. 

The team, located in Silverstone, England, will officially be referred to as the Aston Martin Aramco Formula One Team starting from January 1, 2024. This significant partnership signifies a renewed commitment to working together on groundbreaking mobility solutions both on and off the race track. 

World’s First Indoor Karting Attractions

Image Credit SEVEN

SEVEN, a subsidiary of the Public Investment Fund, has collaborated with Formula E to introduce the World’s First Ever Indoor Karting Attractions in Saudi Arabia. 

These attractions, known as Formula E Karting, will be constructed at four entertainment destinations owned by SEVEN in Riyadh, Jeddah, Dammam, and Abha

The tracks for Formula E karting guarantee an unmatched and top-notch racing adventure for thrill-seekers, with the ultimate goal of promoting the development of Motorsports in Saudi Arabia.

Qiddiya Speed Park Track

Image Credit Qiddiya

Qiddiya Investment Company has recently announced the addition of a new Motorsports venue, the Speed Park Track, in Qiddiya City. 

This venue is expected to become a top destination for Saudi Motorsport and a prominent Global Motorsports facility. The track has been designed by experienced race drivers, including former Austrian Formula One racer Alex Wurz. 

With 21 turns and a remarkable elevation of 108 meters per lap, the Speed Park Track will offer an exhilarating driving experience through Qiddiya’s stunning mountain scenery. 

In addition, drivers will have the unique opportunity to race alongside the world’s tallest rollercoaster at Six Flags Qiddiya City, as well as a water theme park.

Saudi’s PIF Electric 360 Partnership

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The Public Investment Fund (PIF) of Saudi Arabia has entered into a long-term collaboration that brings together all three international electric Motorsport championships. 

This partnership, named Electric 360, involves Formula E, Extreme E, and E1 Powerboat racing with the aim of accelerating the development of electric Motorsports around the world. PIF, which currently holds 5% ownership in Formula E and nearly 50% in off-road Extreme E, will also feature thrilling races in Saudi Arabia, including the annual Formula E event held in the historic city of Diriyah.

Riyadh Season Partnership with World Snooker Championship

Image Credit Twitter Turki alalshikh

The General Entertainment Authority’s Chairman, Turki Alalshikh, recently declared that Riyadh Season has collaborated with the World Snooker Tour to become the official partner of the World Snooker Championship

As part of this partnership, a three-year ambassadorial agreement with Ronnie O’Sullivan has been revealed, with the aim of establishing a Ronnie O’Sullivan Snooker Academy in Saudi Arabia to nurture talent in the country. 

The ultimate goal of this partnership is to promote the growth of Snooker in Saudi Arabia and the Middle East, aligning with the objectives of Saudi Arabia’s Vision 2030 to host major sporting events.

Ronnie O’Sullivan Ambassador Agreement

Image Credit Twitter Turki alalshikh

Ronnie O’Sullivan, the world’s number one snooker player, signed a three-year ambassadorial agreement. Known for his exceptional skill and record of clinching 23 Triple Crown titles, O’Sullivan’s involvement adds a new dimension to the partnership. 

As part of this agreement, O’Sullivan will participate in all WST events in Saudi Arabia and undertake special visits to the Kingdom to nurture budding talent through coaching sessions. This collaboration seeks to inspire a new generation of snooker enthusiasts and elevate the sport’s profile in the Kingdom.

Saudi Arabia Snooker Masters

Image Credit World Snooker Tour

Saudi Arabia has revealed a transforming 10-year agreement to host the first-ever Saudi Arabia Snooker Masters, featuring a prize fund exceeding £2 million. 

The premiere of the Saudi Arabia Snooker Masters is scheduled to occur in Riyadh from August 31st to September 7th, 2024, positioning it as the ‘Fourth Major’ on the World Snooker Tour calendar.

6 Kings Slam

Image Credit Tennis Majors

Riyadh Season is gearing up to host the 6 Kings Slam, an exclusive Tennis championship scheduled for October 2024. 

This event, featuring renowned tennis stars Novak Djokovic and Rafael Nadal, is eagerly anticipated and seamlessly integrated into Riyadh Season, aligning with Saudi Arabia’s initiative to become a hub for major global sports events.

The FIFA World Cup 2034 

Image Credit FIFA

Saudi Arabia has secured the hosting rights for the 2034 FIFA World Cup following the withdrawal of Australia’s bid. The support from the Asian Football Confederation was instrumental in this decision. 

The ultimate confirmation is anticipated at a dedicated FIFA congress set for the end of the upcoming year. This choice is consistent with Saudi Arabia’s broader aspiration to establish itself as a prominent international sports hub, aligning with the outlined objectives of Vision 2030.

The First Esports World Cup 2024

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Saudi Arabia is set to host the inaugural E-Sports World Cup in 2024, marking a significant milestone with the promise of the largest prize pool in esports history. 

This strategic initiative reflects the kingdom’s ambitious vision to establish itself as a prominent player in the global gaming industry, currently valued at $13.3 billion.

In efforts to elevate the esports sector, Saudi Arabia aims to substantially impact the job market by generating 39,000 new opportunities. This underscores the nation’s commitment to fostering growth and innovation in this rapidly expanding field.

Keep Reading: Qiddiya Unveils Speed Park Track: A New Global Motorsport Venue

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