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Adidas, the giant sportswear brand, is planning a large expansion in Saudi Arabia, including a partnership with the Saudi Pro League and opening 100 new stores across the Kingdom by 2025.
The Riyadh-based coffee chain, Half Million is now the official Coffee Chain Partner of the Saudi Pro League, marking its venture into sports sponsorships, capitalizing on the global spotlight on football in Saudi Arabia.
Brazilian forward Neymar Junior joins Saudi Arabian Football Club Al Hilal from PSG in a deal worth $98 Million. Al Hilal have won 66 trophies and hold the record for league and Asian Champion League Titles.
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