Saudi Entertainment Ventures, SEVEN, a Public Investment Fund company, has partnered with Formula E to bring the world’s first indoor karting attractions to Saudi Arabia.
The Formula E Karting attractions will be built at four SEVEN entertainment destinations in Riyadh, Jeddah, Dammam, and Abha.
The Formula E karting tracks promise an unparalleled world-class racing experience for adventure seekers and aim to accelerate the growth of Motorsports in Saudi Arabia.
The SEVEN and Formula E Partnership
SEVEN has teamed up with Formula E to introduce the first-ever Formula E-branded indoor karting attractions. This venture is set to transform the motorsports landscape in Saudi Arabia, offering an unrivaled racing experience to motorsports enthusiasts and the wider public.
This innovative initiative aligns with SEVEN’s mission to create a multiverse of entertainment offerings that cater to various needs, foster skills, and promote development. The aspiration is that the first Saudi car racing champion will emerge from these very Formula E attractions.
The Formula E Karting Experience
The upcoming Formula E Karting attractions will be constructed at four SEVEN entertainment destinations in Riyadh, Jeddah, Dammam, and Abha. Each location will boast tracks exceeding 400 meters long, offering extended straightaways for accelerated speed.
The attractions will feature a diverse selection of adult, junior, and dual karts, ensuring a safe and enjoyable experience for the entire family.
Abdulla Nasser AlDawood, Chairman of SEVEN, said: “Our strategic partnership with Formula E is designed to bring a new dimension of entertainment to our destinations, offering a diverse range of experiences that cater to different needs and stimulate growth.”
Formula E: A Game-Changer in Motorsports
Formula E was established with a bold vision of disrupting traditional motorsports. The organization has been at the forefront of using electric racing technology to accelerate sustainable human progress.
The partnership with SEVEN aligns with its objective of bringing the thrill of Formula E to the Kingdom, enabling fans to experience real racing action.
Alberto Longo, Co-Founder & Chief Championship Officer of Formula E, said, “We are thrilled to collaborate with SEVEN, the entertainment champion in KSA. This incredible initiative will accelerate the potential of Saudi Arabia’s promising young drivers and create a future world champion.”
Additionally, The PIF has recently formed a multi-year Electric 360 Partnership with Formula E, Extreme E, and E1 Powerboat Racing to supercharge electric Motorsports’ growth globally.
The partnership will include exciting races in Saudi Arabia, including Formula E, annually in the historical city of Diriyah.
Formula E and the ABB FIA Formula E World Championship
As the world’s first all-electric FIA World Championship, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities.
It provides an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.
SEVEN’s Investment in Entertainment
SEVEN is investing over SAR 50 billion to construct 21 entertainment destinations across the kingdom. These destinations will offer unique and innovative world-class entertainment experiences and foster global partnerships within the sector.
More SEVEN’s Entertainment Destinations in Saudi Arabia
SEVEN Entertainment Destination in Al Madinah
SEVEN has announced a 1.3 Billion SAR Entertainment Destination in Al Madinah. Its ambitious plans are to establish a novel entertainment destination, a paradigm of fun and adventure, in the sacred Holy City.
It would be conveniently located adjacent to King Fahad Central Park, and the development would span over 100,000 square meters, with a built-up area exceeding 84,000 square meters.
Moreover, a 4,000-square-meter family entertainment center promises an array of exciting rides. For adrenaline entertainers, an e-karting track stretches over 330 meters across two levels, guaranteeing exhilarating moments for children and adults.
SEVEN Entertainment Destination In Yanbu
SEVEN is also investing $290 million in a new entertainment destination in Yanbu, which is to be located on Nawras Island, to help enhance the city’s entertainment sector and support economic diversification in Saudi Arabia.
Gensler, a leading global architecture, design, and planning firm, handles the project’s design. Drawing inspiration from Yanbu’s rich history as a historic port on the Kingdom’s western Red Sea coast, the architecture celebrates water, incorporating beach and sea elements.
SEVEN Entertainment Destination In Aseer
SEVEN has also unveiled Seven Abha, a $346.6 Million (SAR 1.3 Billion) Entertainment Destination in the Aseer region, as part of the kingdom’s diversification efforts.
The entertainment destination is to be strategically located between Abha and Khamis Mushait, near Abha International Airport.
The development is set to feature unique world-class rides, virtual reality areas, and Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros.
Unparalleled Racing Experience
The partnership between SEVEN and Formula E represents a significant milestone in the evolution of motorsports in Saudi Arabia.
This innovative initiative not only promises to deliver an unparalleled racing experience but also aims to foster the growth of motorsports in the Kingdom, nurturing the potential of promising young drivers and paving the way for the emergence of future world champions.