Riyadh Air Signs its First Sports Sponsorship Deal with Spain’s Atletico de Madrid
Riyadh Air has signed its first major sports sponsorship deal with the world renowned, Atletico Madrid Football Team.
December 30, 2023
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Riyadh Air has signed its first major sports sponsorship deal with the world renowned, Atletico Madrid Football Team.
NEOM has taken a significant step forward in the realm of sports by announcing the formation of the new NEOM Sports Club.
Saudi Aramco has announced an extension of its partnership with the Aston Martin Formula One Team, making them their Sole Title Sponsor until 2028.
Saudi Arabia’s Public Investment Fund has partnered with ESPN in a significant deal involving the Professional Fighters League. The partnership highlights Saudi Arabia’s growing influence in global sports.
The Professional Fighters League backed by Saudi Arabia’s sports fund, SRJ Sports Investments has acquired its rival Bellator MMA, aiming to compete directly with UFC and planning global Bellator events.
Saudi Arabia has been confirmed as the host of the 2034 FIFA World Cup after Australia withdrew its bid after the Asian Football Confederation’s decision to back Saudi Arabia. The decision will be ratified at a special FIFA congress at the end of next year.
Saudi Arabia is set to host the First E-Sports World Cup in 2024 with the largest prize pool in esports history and with a focus on becoming a global gaming hub valued at $13.3 billion and creating 39,000 jobs.
Saudia has extended its partnership with Newcastle United Football Club , becoming its Official Airline Partner, with the aim of making it the most popular Premier League club in Saudi Arabia.
Saudi Arabia’s PIF-backed SRJ Sports Investments has made its first investment by acquiring a $100 Stake in the Professional Fighters League (PFL) as it expands into mixed martial arts and aims to bring a regional tournament to the kingdom.
Visit Saudi and Spain’s professional football league, La Liga, have signed a ‘one of a kind’ global partnership deal to promote Saudi Arabia as a tourist destination and boost tourism in the Kingdom.
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