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SEVEN Announces the Largest Entertainment Destination In Aseer Worth Over $346 Million
SEVEN Announces the Largest Entertainment Destination in Aseer Worth Over $3466 Million

Saudi Entertainment Ventures (SEVEN), a Public Investment Fund subsidiary, unveils Seven Abha, a $346.6 Million (SAR 1.3 Billion) Entertainment Destination in the Aseer region, as part of the kingdom’s diversification efforts.

The entertainment destination is to be strategically located between Abha and Khamis Mushait, near Abha International Airport. The development is set to feature unique world-class rides, virtual reality areas and Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros. 

The announcement was attended by Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of the Aseer Development Authority (ASDA). The new entertainment destination, SEVEN Abha, marks the fifth project of its kind in the Kingdom and the first in the Aseer region.

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Investment Details and Location

Image Credit SEVEN

With an investment value exceeding SAR 1.3 billion, the development promises to be a significant addition to the region’s entertainment landscape. 

Strategically located between Abha and Khamis Mushait and near Abha International Airport, SEVEN Abha is expected to attract many visitors from within the country and beyond.

Design and Architecture

Image Credit SEVEN

The architecture and design of SEVEN Abha has been inspired by the ancient stone buildings characteristic of the Aseer region to highlight and respect the region’s identity. Gensler, a renowned global architecture, design, and planning firm, has executed the design. 

It aligns with the principles of The Urban Code of Aseer Region, which promotes excellence in urban planning, design, landscape, and architecture.

Expected Benefits and Impact

Abdullah AlDawood, Chairman of SEVEN, echoed this sentiment, mentioning that the project is part of their efforts to bolster the entertainment sector in line with the objectives and goals of Vision 2030. 

He estimated a GDP contribution of over SAR 4 billion and more than 5 million visitors by 2030, generating several hundred direct and indirect jobs.

Unique Attractions

Image Credit SEVEN

SEVEN Abha will be home to eight unique attractions, including a family entertainment center featuring a range of experiences from arcade games and unique world-class rides to Virtual reality areas. 

Other attractions include a Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros. 

Discovery Global Themed Entertainment, PLAY-DOH themed entertainment center under license by leading toy and game company Hasbro, and a 12-hole indoor golf adventure area with state-of-the-art technology.


Visitors can also enjoy a wide range of live entertainment events at the multipurpose venue, indoor e-karting on multi-level tracks, a futuristic 10-lane bowling concept, a 10-screen cinema from AMC, and much more.

In addition, SEVEN Abha will offer a diverse range of retail and F&B options catering to a wide audience.

Future Investments and Developments

SEVEN has committed to invest more than SAR 50 billion to develop 21 entertainment destinations providing unique and innovative world-class entertainment experiences. 

The upcoming projects will be located across 14 cities in the Kingdom, including Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.

Image Credit SEVEN

SEVEN has recently announced a 1.3 Billion Riyal Entertainment Destination in Al Madinah, A paradigm of fun, adventure, and world-class attractions to enrich lives in the holy city.

Supporting the Ambition

With the development of SEVEN Abha, SEVEN is set to enhance the entertainment landscape in Saudi Arabia significantly. This aligns with the company’s mandate to create a sustainable entertainment ecosystem that meets the needs of all residents in accordance with the highest international standards.

“SEVEN’s entertainment destination in Abha is one of the key projects in Aseer which will support our ambition to become a global destination all year round.” – Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of Aseer Development Authority “ASDA”

The development of SEVEN Abha is not only a major boost for the entertainment sector in Saudi Arabia but also a step towards achieving the kingdom’s Vision 2030 goals. This project is expected to substantially impact the region’s economy, employment, and overall quality of life.

More Aseer Projects 

Image Credit Soudah Peaks

The PIF is also developing a Luxury Mountain Development called Soudah Peaks in Aseer. This mega project, revealed in September 2023, is expected to be ready in the next 10 years. The site will be situated at a height of 3,015 meters above sea level and will be divided into six distinct areas.

Image Credit The PIF

Moreover, The PIF has launched ‘Ardara,’ an exciting new company with the AlWadi Project in Abha as its first development.

AlWadi Abha is due to be a new Highland tourist destination in the Aseer Region, covering a huge area of 2.5 million square meters, including 16km of waterfront, 17km of sports trials, and 30% green spaces.

Image Credit Saudi Press Agency

To help support tourism in the region, another exciting initiative in the region is the new Abha International Airport Expansion. With a targeted opening date in 2028, the airport’s expansion is expected to cover 65,000 square meters, six times the size of Abha’s existing airport.

Keep Reading: Saudi Entertainment Ventures SEVEN Unveils a New SAR 1.3 Billion Entertainment Destination in Al Madinah

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