Home » Companies » NEOM Announces 2 Year Partnership with India’s Top IPL T20 Cricket Giants, Rajasthan Royals
NEOM Announces 2 Year Partnership with India’s Top IPL T20 Cricket Giants, Rajasthan Royals

NEOM has announced a 2-year partnership with one of India’s top IPL cricket teams, The Rajasthan Royals.

The principal partnership involves displaying NEOM’s logo on official team clothing during the 2024 and 2025 Indian T20 league seasons. 

The partnership aims to increase global awareness of the $1 trillion NEOM Gigaproject taking shape in northwest Saudi Arabia as well as help foster the growth of sports in the Kingdom.

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NEOM & Rajasthan Royals: A Landmark Partnership

Image Credit Rajasthan Royals

An extraordinary alignment of vision and ambition forms the foundation of this partnership. NEOM, renowned for its commitment to becoming a hub of innovation, sustainability, and technology, aligns seamlessly with the Rajasthan Royals’ ethos of pushing boundaries on and off the cricket field.

In the words of HRH Prince Saud bin Mishal Al Saud, Chairman of the Saudi Arabian Cricket Federation,

“We are thrilled to see the formalization of NEOM’s cricket partnership with Rajasthan Royals, which holds great promise for the growth of the sport across Saudi Arabia. It’s important that we continue to develop a vibrant cricket community that can be enjoyed by all.”

A Boost for Rajasthan Royals

From the perspective of the Rajasthan Royals, this partnership holds immense benefits. With the backing of NEOM, the team can look forward to enhanced training facilities, advanced sports technologies, and perhaps an even stronger fan base. 

This support will likely boost the team’s performance on the field and solidify its position as a pioneering franchise in the IPL.

Manoj Badale, Lead Owner of Rajasthan Royals, expressed his excitement about the partnership:

“We are delighted to welcome NEOM on board as our Principal Partner. This landmark deal, emblematic of our global reach, national appeal as a franchise, and cricketing expertise, signifies a shared commitment towards creating a positive societal impact.” 

IPL T20 Cricket Giants: Rajasthan Royals

Image Credit Red Bull

The Rajasthan Royals were the champions of the inaugural 2008 season and are one of the 10 teams competing in the Indian Premier League (IPL). 

The franchise completed a major shareholding restructure in 2021, with Emerging Media having the majority ownership of the franchise with support from new co-investor RedBird Capital Partners.

Shared Vision and Ambitions

Image Credit Rajasthan Royals

The partnership between NEOM and the Rajasthan Royals symbolizes more than just a financial boost for the cricket team; it represents a fusion of vision and ambition. 

NEOM, recognized for its commitment to becoming a center of innovation, sustainability, and technology, aligns perfectly with the Rajasthan Royals’ ethos of pushing boundaries on and off the cricket field.

Expanding NEOM’s Global Footprint

Image Credit NEOM

For NEOM, this partnership is a strategic move to expand its global footprint and showcase its revolutionary urban planning and smart city technologies to a worldwide audience. 

Cricket, with its massive following, especially in the Indian subcontinent, offers the perfect platform for NEOM to highlight its vision of redefining the future of living.

A Vision for the Future

The collaboration also paves the way for future collaborations between the realms of sports and urban development. 

NEOM’s association with the Rajasthan Royals sets a precedent for how sports teams and cities of the future can work together towards mutual goals of sustainability, innovation, and global outreach.

The principal partnership between NEOM and the Rajasthan Royals is a testament to the evolving nature of sports sponsorships. Partnerships like these are not just about financial support but shared visions and ambitions.

NEOM: $1 Trillion Gigaproject

Image Credit NEOM

NEOM is a vision of what a New Future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory where entrepreneurship will chart the course for this New Future. 

NEOM is set to be home to the most stunning and innovative destinations, including Sindalah, Trojena, Oxagon, The LINE, Leyja, Epicon, Siranna, Utamo, Norlana, Aquellum, Zardun, Xaynor, and Elanan.

It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses, and reinventing environmental conservation.

Redefining the Future of Cricket

Image Credit BCCI

The strategic partnership between NEOM and the Rajasthan Royals is a significant milestone in sports sponsorships. 

With NEOM’s commitment to innovation and sustainability and the Rajasthan Royals’ dedication to pushing boundaries, this collaboration is set to redefine the future of cricket and urban living.

More NEOM Sports Initiatives

NEOM Sports Club

Image Credit NEOM

NEOM has made a big move in the field of sports by announcing the launch of the NEOM Sports Club. The organization has acquired the ownership of Al Suqor Club, which competes in the second division of the Saudi Pro League. 

This transfer reflects Saudi Arabia’s dedication to enhance the promotion of sports within the Kingdom, in line with the objectives of Vision 2030.

Its primary goal is to blend high-tech facilities with sustainable practices, creating a unique environment for both professional and amateur athletes. This club signifies NEOM’s commitment to fostering a culture of health and sporting excellence.

Keep Reading: NEOM: Your Ultimate Guide to The NEOM Giga Project

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