Home » Companies » Six Senses Signs Agreement with Al Ula Development Company To Open Luxury Hotel in AlUla
Six Senses Signs Agreement with Al Ula Development Company To Open Luxury Hotel in AlUla
The PIF’s AlUla Development Co. and Six Senses to Open a 1.2 Million Sq. M. Luxurious Hotel in 2027

Six Senses has signed an agreement with the Al Ula Development Company to open a 1.2 million square meter luxury hotel in Al Ula, expected to open in 2027. It will be located in a natural oasis with lush palm groves and surrounded by dramatic red sandstone cliffs with 100 guest villas and 25 residences.

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The Arabian landscape is set to be transformed with a breathtaking fusion of history, culture, and luxury.

Six Senses AlUla, an enchanting retreat nestled in Saudi Arabia’s first UNESCO World Heritage site, will open its doors in 2027.

A Visionary Partnership

Fabien Toscano, CEO of AlUla Development Company, and Neil Jacobs, CEO of Six Senses, signed the hotel management agreement. The venture aligns with its commitment to sustainable development and economic diversification, contributing to Saudi Arabia’s Vision 2030.

Neil Jacobs, CEO of Six Senses, expressed his excitement about the project, stating that it offers a sensational opportunity to bring a site with unprecedented historical and cultural significance to life.

A Historical Haven

Image Credit Six Senses

The new Six Senses AlUla site is steeped in a rich tapestry of human history. Once a pivotal trading hub along the ancient spice route, AlUla is home to the remnants of the ancient Nabatean civilization. 

Dotted with immaculately preserved tombs adorned with intricate facades dating back to the 1st century BC, AlUla is a living testament to the passage of time.

Immersed in Nature’s Splendour

Image Credit AZULIK AlUla

Positioned strategically amidst a verdant oasis, the Six Senses AlUla resort is surrounded by lush palm groves framed by dramatic red-sandstone cliffs. 

The 100 guest villas and 25 residences will be crafted using architectural designs that seamlessly blend with the environment, offering a breathtaking spectacle for the senses.

Experiences to Enthrall

Image Credit Banyan Tree

Guests of Six Senses AlUla can explore the Arabian wonders, from ancient tombs to twinkling night skies. The resort aims to craft unique experiences that include sunrise yoga and meditation classes, moon bathing, evening singing bowl ceremonies, and moon and starlit dining.

A Journey of Wellness

Image Credit Royal Commission of AlUla

The Six Senses Spa promises a tranquil sanctuary, providing guests with a path toward self-discovery. Local treatments will create a unique wellness journey steeped in Arabian tradition.

Conservation at Heart

Image Credit Royal Commission of AlUla

The resort is also committed to preserving the environment and the Arabian leopard, a significant creature in the Kingdom’s culture and ecosystem. The initiative aligns with Six Senses’ track record as a dedicated environmental steward.

Culinary Delights

Image Credit Royal Commission of AlUla

Six Senses AlUla will offer various in-house dining experiences, enhanced by dining amidst natural rock formations and ancient caves. Six Senses’ Eat With Six Senses food and drink philosophy will showcase the best of the region’s cuisine and seasonal produce.

Artistic Inspiration

Image Credit Royal Commission of AlUla

Six Senses AlUla aims to offer a contemporary interpretation of the Nabatean heritage through art collections, installations, sound, and music. The resort will host international music and artist collaborations, global wellness, yoga, and retreat programming.

A Commitment to Luxury

Image Credit Royal Commission of AlUla

Naif AlHamdan, Managing Director of AlUla Development Company, echoed these sentiments, emphasizing the company’s commitment to enriching the hospitality offerings in AlUla.

A Step Towards Transformation

Image Credit Royal Commission of AlUla

Fabien Toscano, CEO of AlUla Development Company, highlighted that the venture is another significant stride in its pursuit of sustainable development, contributing to the economic diversification and transformation of Saudi Arabia.

A New Era

Image Credit Saudi Arabian Hot Air Ballooning Federation

As Saudi Arabia begins to welcome more international visitors, Six Senses AlUla promises to offer a unique blend of past and future, creating unforgettable memories for its guests.

Six Senses Hotels in Saudi Arabia

Image Credits Six Senses The Southern Dunes

Six Senses Hotels has also recently opened its first hotel in Saudi Arabia, Six Senses Southern Dunes, The Red Sea which is the first hotel to open as part of the Red Sea Giga Project. The hotel offers 36 guest rooms and 40 pool villas situated against the backdrop of the magnificent Arabian desert and Hijaz Mountains

Meanwhile, Amaala Six Senses, also part of the Red Sea Giga Project, is eagerly anticipated to open its doors in 2024, promising a unique and unforgettable stay for future visitors in a beautiful environment. 

More Projects in AIUIa

AlUla Equestrian Village
Image Credits AECOM

The Royal Commission for Al Ula has unveiled plans for the Al Muatadil Equestrian Village,  a game-changing project to turn Al Ula into a global equestrian destination. It combines modern design with Al Ula’s heritage while supporting Saudi Arabia’s tourism ambitions.

The AlMuatadil Equestrian Village is a grand vision brought to life, reflecting the perfect blend of heritage and modernity. As it rises in the heart of AlUla, it promises to transform the region into an international hub for equestrian activities.

New Marriott Autograph Collection Announced for AlUla

Marriott To Bring The First Autograph Collection Hotel to AlUla in Saudi Arabia
Image Credit Marriott International

Marriott International has also signed an agreement with the AlUla Development Company to open a Mariott Autograph Collection hotel in Saudi Arabia. 

Marriott International is partnering with the AlUla Development Company, a wholly owned Public Investment Fund subsidiary (PIF), to expand its renowned Autograph Collection brand into Saudi Arabia.

This luxurious property is expected to commence operations in 2025. 

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