Saudi Arabia’s Public Investment Fund has signed a multi year partnership with Concacaf, which is FIFA’s American continental football organization.
The partnership aims to grow football at every level in North and Central America including the Caribbean.
The deal aligns with PIF’s growing portfolio of sports investments as the US, Mexico, and Canada prepare to host the 2026 FIFA World Cup.
PIF Partnership with Concacaf
The PIF’s partnership with Concacaf, the governing body for football in North America, Central America, and the Caribbean, is a groundbreaking move that underscores Saudi Arabia’s burgeoning influence in the global sports arena.
This collaboration aims to bolster the growth of the beautiful game at every level across the region, from grassroots initiatives to elite competitions.
Mohammed AlSayyad, Head of Corporate Brand at PIF, echoed Montagliani’s sentiments, adding:
“We are delighted to partner with Concacaf as the confederation enters an exciting period. Together, we will advance several initiatives to create a positive and lasting impact across all Concacaf competitions.”
Seizing a Pivotal Moment
The timing of this partnership could not be more opportune as the region prepares to host several major football tournaments in the coming years.
These include the men’s and women’s Concacaf Champions Cups, the prestigious 2025 Concacaf Gold Cup, and the highly anticipated 2026 FIFA World Cup, which Canada, Mexico will jointly host, and the United States – a historic first for the region.
Boosting Concacaf’s Premier Tournaments
Under the terms of this partnership, PIF will lend its support to Concacaf’s flagship tournaments, encompassing both national teams and clubs. These include the prestigious men’s and women’s Concacaf Champions Cups, the biennial Concacaf Gold Cup, and other marquee events.
By injecting fresh drive into these competitions, the alliance seeks to increase its attraction, captivate larger audiences, and propel the sport’s popularity to unprecedented heights.
Nurturing Youth Soccer
Recognizing the pivotal role of youth development in sustaining soccer’s long-term growth, PIF and Concacaf have pledged to collaborate on expanding opportunities for young talents across the region.
This includes increasing the number of official youth championships organized by Concacaf, spanning various age groups from under-15 to under-20 levels for both boys and girls.
Elevating Concacaf Tournaments
Beyond youth development, the PIF-Concacaf partnership aims to enhance the overall quality and reach of Concacaf tournaments for men’s, women’s, and youth national teams and club competitions.
This strategic alliance will provide the necessary resources and expertise to elevate these events, attracting a broader audience and fostering greater interest in the sport throughout the region.
Supporting Bigger Game Program
Beyond bolstering tournaments and youth development programs, the PIF-Concacaf partnership will also aim to strengthen and expand existing Concacaf initiatives, such as the “Bigger Game” program.
This initiative leverages the popularity of football to deliver sports and education programs in local communities across Concacaf’s 41 member federations, fostering community partnerships and amplifying the voices of program beneficiaries.
Enhancing Grassroots Initiatives
One of the key objectives of the PIF-Concacaf partnership is to enhance grassroots initiatives and community engagement programs.
By leveraging the universal appeal of football, these initiatives aim to provide children and youth across the region with access to the sport, fostering physical activity, teamwork, and personal growth.
Through collaborative efforts, PIF and Concacaf will work to expand existing programs and develop new initiatives that reach underserved communities, promoting inclusivity and empowering young individuals to pursue their dreams on and off the field.
Promoting Women’s Football
Another key area of focus for the PIF-Concacaf partnership is promoting and developing women’s football.
With the inaugural W Gold Cup held earlier this year and the upcoming launch of the W Champions Cup, the partnership will provide additional resources and support to elevate these competitions further and inspire more young women to embrace the sport.
By fostering an inclusive and supportive environment for women’s football, PIF and Concacaf aim to break down barriers and challenge traditional gender norms, promoting equal opportunities and empowerment through sport.
Enhancing Infrastructure
In addition to grassroots initiatives, the partnership will focus on improving the infrastructure and facilities necessary to support the growth of football at all levels.
This includes upgrading existing stadiums, training facilities, and youth academies and exploring opportunities for new state-of-the-art venues that can host major tournaments and attract international talent.
Expanding PIF’s Sporting Portfolio
The Concacaf partnership represents a significant addition to PIF’s growing portfolio of investments and partnerships across various sports, including tennis, golf, football, and electric motorsports.
The fund’s diverse sporting interests range from backing the LIV Golf series, PIF’s partnership with ATP, PIF-backed Riyadh Air partnership with Atletico Madrid Football Team, and owning Premier League club Newcastle United and several Saudi Pro League teams.
Elevating Football to New Heights
The strategic partnership between PIF and Concacaf represents a significant milestone in the growth and development of football in the Americas.
With a commitment to excellence, innovation, and responsible practices, PIF and Concacaf are poised to elevate the beautiful game to new heights, captivating audiences and igniting a passion for football that will resonate for years to come.
More PIF’s Sporting Partnerships
PIF’s Partnership with ATP
Saudi Arabia’s PIF and ATP, the organization that oversees men’s tennis, have revealed a new long-term partnership to enhance tennis worldwide.
Through this deal, PIF will be the official sponsor of the ATP Rankings and a key partner in ATP events.
This announcement comes after Rafael Nadal was named ambassador for the Saudi Tennis Federation and the introduction of the 6 Kings Slam Tennis Tournament, set for Riyadh this October, featuring top stars like Novak Djokovic.
PIF’s Electric 360 Partnership
The PIF has entered into a long-term partnership, Electric 360, with Formula E, Extreme E, and E1 Powerboat racing to accelerate Electric Motorsports’ global expansion.
The PIF, which already owns a 5% share in Formula E and nearly 50% share in off-road Extreme E, will now include thrilling races in Saudi Arabia, including the annual Formula E event held in the historic city of Diriyah.
Riyadh Air and Athletico Madrid Partnership
The PIF-backed Riyadh Air has signed its first major sports sponsorship deal with the world-renowned Atletico Madrid Football Team.
This partnership aims to leverage the popularity and international fanbase of Atletico Madrid to propel the Riyadh Air brand worldwide and support Saudi Arabia’s Vision 2030 goals of increasing tourism to the Kingdom.
PIF and ESPN Partner in PFL
The PIF has partnered with ESPN in a significant deal involving the Professional Fighters League. The partnership highlights Saudi Arabia’s growing influence in global sports.
The deal involves broadcasting and Pay Per View on ESPN+ and aims to boost Saudi Arabia’s presence in the international sports arena.
This diverse technology and sports portfolio showcases PIF’s dedication to promoting sports and investing in high-profile events.
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