Riyadh Season has opened 3 new zones, Boulevard Runway, Souq Al-Awaleen, and Dunes of Arabia.
Boulevard Runway features 5 specially customized Saudia planes that serve as venues for exciting activities, themed restaurants, and unique experiences.
Souq Al-Awaleen offers a vibrant cultural market featuring traditional crafts and workshops at Performance Square.
Dunes of Arabia features camel rides, quad biking, and luxury camping under the stars in the Arabian desert.
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Opening Riyadh Season’s New Zones

Riyadh Season, the highly anticipated annual festival of entertainment and culture in Saudi Arabia’s capital, has once again raised the bar with the introduction of three extraordinary immersive zones.
These new additions – Souq Al-Awaleen, Dunes of Arabia, and Boulevard Runway – promise to transport visitors into the heart of Saudi heritage, adventure, and innovation.
As the city transforms into a vibrant hub of activities, these zones stand out as testaments to the Kingdom’s commitment to blending tradition with modernity, offering unique experiences that cater to diverse interests and age groups.
Boulevard Runway

The third new addition to Riyadh Season, BLVD Runway, stands as a testament to Saudi Arabia’s vision for the future while paying homage to the marvels of aviation.

This unique zone features five specially designed planes that have been transformed into extraordinary venues for dining, entertainment, and interactive experiences. Here all the exciting experiences visitors can enjoy in BLVD Runway:
- Flight 1661: Confront the terror of a Boeing 777 lost in the Bermuda Triangle. Experience heart-pounding sound effects and captivating narration that pull you into the unfolding drama.

- Sky Siege: Step into the shoes of a hero on a daring mission to save a Boeing 777 filled with gold from the infamous Nightmare Syndicate. Assemble your team and infiltrate the hijackers’ stronghold before it’s too late.

- Adventure Zone: Immerse yourself in thrilling aerial escapades and hands-on activities designed for families and friends alike. The Adventure Zone guarantees fun and unforgettable moments for visitors of all ages.

- Culinary Delights: Relish the rich flavors of Middle Eastern dishes at Am Hussain’s Aircraft, a dining spot offering mouthwatering specialties. Don’t miss the iconic Mike Majlak burger at the control tower, celebrated for its bold taste and fresh ingredients.
Souq Al-Awaleen

Nestled in the bustling Performance Square along the Eastern Ring Road, Souq Al-Awaleen emerges as a living testament to Saudi Arabia’s rich cultural tapestry.
Souq Al Awaleen offers a vibrant shopping experience that embodies the Kingdom’s culture and traditions. Guests can explore markets that celebrate the heritage of different regions, each with its own story to share.
Reviving Ancient Crafts

At the heart of Souq Al-Awaleen lies a dedication to preserving and showcasing traditional handicrafts. Visitors can witness skilled artisans at work, their hands deftly creating intricate pieces that tell stories of generations past.
From the delicate art of pottery to the robust craft of metalwork, each demonstration offers a window into the techniques that have been passed down through the ages.
- Pottery Making: Watch as lumps of clay transform into elegant vases and bowls
- Metalwork: Observe the intricate process of creating ornate jewelry and decorative items
- Woodcarving: Marvel at the skill required to turn raw wood into beautiful sculptures and furniture
Hands-On Heritage

One of the most engaging aspects of Souq Al-Awaleen is its commitment to interactive learning. Workshops throughout the marketplace invite visitors to observe and participate in the creation of traditional crafts.
- Sadu Weaving: Learn the intricate patterns of this Bedouin textile art
- Calligraphy: Try your hand at the elegant art of Arabic script
- Henna Design: Discover the temporary body art that has adorned hands and feet for generations
A Feast for the Senses

No cultural experience is complete without indulging in the local cuisine. Souq Al-Awaleen offers a gastronomic journey through Saudi Arabia’s culinary landscape. Visitors can:
- Sample traditional dishes from different regions of the Kingdom
- Participate in cooking demonstrations of classic Saudi recipes
- Learn about the significance of various ingredients in Saudi cuisine
Dunes of Arabia

Situated in the Al-Touqi area north of Riyadh, Dunes of Arabia offers an exhilarating contrast to the urban landscape of the city. This expansive desert playground invites thrill-seekers and nature enthusiasts to experience the raw beauty of the Arabian desert in all its glory.
Riding the Sands

The undulating dunes of Arabia provide the perfect backdrop for a range of exciting activities. Visitors can choose from:
- Camel Trekking: Experience the traditional mode of desert transport
- Horseback Riding: Gallop across the sands on Arabian steeds
- Quad Biking: Navigate the dunes on powerful all-terrain vehicles
Each activity is designed to offer a unique perspective on the desert landscape, allowing visitors to connect with the environment in different ways.
Luxury Under the Stars

As the sun sets, Dunes of Arabia transforms into a magical nocturnal wonderland. The zone offers luxurious camping experiences that combine the rugged beauty of the desert with modern comforts. Guests can enjoy:
- Beautifully appointed tents with plush bedding and amenities
- Gourmet dining experiences featuring both local and international cuisine
- Stargazing sessions with expert astronomers
Cultural Nights in the Desert

The evenings at Dunes of Arabia come alive with cultural performances that celebrate the rich heritage of the region. Visitors can immerse themselves in:
- Traditional Bedouin music and dance performances
- Poetry recitals under the starlit sky
- Storytelling sessions around the campfire
Dunes of Arabia places a strong emphasis on educating the younger generation about desert ecology and Bedouin culture.
Bridging Past and Future

The introduction of Souq Al-Awaleen, Dunes of Arabia, and BLVD Runway marks a significant milestone in Riyadh Season’s journey. These immersive experiences not only provide entertainment but also serve as bridges between Saudi Arabia’s rich past and its dynamic future.
By offering a diverse range of activities that cater to various interests and age groups, Riyadh Season continues to solidify its position as a world-class destination for cultural exploration and innovative entertainment.
More New Riyadh Season 2024 Zones
The Groves Zone New Look Return

The much loved Groves zone is back at Riyadh Season 2024, now showcasing a captivating redesign in Al Rafiah.
This vibrant destination boasts a tranquil lake, the charming Hawanem Groves City, a pet-friendly Luca Park, an English Garden, and a variety of dining experiences.
Visitors can also enjoy live entertainment and boutique shopping, with tickets accessible through The Groves app or the WeBook platform.
The Venue

The Venue is a new zone debuting at Riyadh Season 2024, opening on October 28th. Situated in Al Hefnah, it’s a little over an hour’s drive from central Riyadh.
The Venue will feature exclusive global events, such as the 6 Kings Slam, Elie Saab’s fashion show, the Joy Awards, UFC Fight Night, and the intense PowerSlap.
Keep Reading: The Groves Zone Returns to Riyadh Season 2024 with a Brand New Look









