Riyadh Air has signed a global distribution partnership with Spain’s Amadeus Travel Platform to connect travel agents in over 190 countries.
Amadeus will distribute Riyadh Air’s future New Distribution Capability content for more personalized offers and improved sales control.
Riyadh Air is due to launch in 2025 with the aim to connect over 100 destinations and support Saudi Vision 2030 tourism goals.
Riyadh Air’s Partnership with Amadeus
Saudi Arabia’s aviation landscape is witnessing a significant transformation with the emergence of Riyadh Air, the new national airline of Saudi Arabia. This ambitious venture is not just about launching a new airline; it represents a strategic move to enhance the Kingdom’s position in the global travel market.
A pivotal moment in this journey is the recent global distribution agreement signed with Spain’s Amadeus, a leading technology provider in the travel sector. This partnership is set to revolutionize how Riyadh Air connects with travel agents and customers worldwide.
This partnership will enable Riyadh Air to tap into one of the largest global networks of travel sellers, facilitating access to travel agents in over 190 countries, and aligns perfectly with the Kingdom’s broader transformation agenda.
Benefits of Amadeus Partnership
- Enhanced Distribution Network: By joining the Amadeus Travel Platform, Riyadh Air will ensure that its offerings are accessible to a vast audience, thereby increasing its market presence.
- Personalized Travel Experiences: The agreement includes the distribution of Riyadh Air’s future New Distribution Capability (NDC) content, allowing for more tailored and dynamic offers to travelers.
- Improved Sales Control: The partnership will empower Riyadh Air to take greater control over its indirect sales strategy, optimizing its retailing capabilities.
The Role of Amadeus
Amadeus has established itself as a leader in travel technology, providing innovative solutions that enhance the efficiency and effectiveness of travel operations. The company’s expertise in data-driven tools and advanced retailing capabilities will be instrumental in supporting Riyadh Air’s objectives.
Key Features of Amadeus Solutions
- Global Reach: Amadeus connects travel providers with a vast network of travel agents, ensuring that airlines can reach potential customers worldwide.
- Data-Driven Insights: The technology offered by Amadeus allows airlines to leverage data for better decision-making and personalized marketing strategies.
- Retailing Innovations: Amadeus provides advanced merchandising tools that enable airlines to differentiate their offerings in a competitive market.
Riyadh Air’s Customer-Centric Services
At the heart of Riyadh Air’s mission is a commitment to delivering exceptional customer experiences. The airline aims to create seamless travel journeys that cater to the needs and preferences of modern travelers.
This focus on customer-centricity is reflected in its partnership with Amadeus, which will enhance the airline’s ability to offer personalized services.
Customer Experience Enhancements
- Dynamic Offers: With the integration of NDC content, Riyadh Air will be able to provide travelers with more flexible and customized options.
- Seamless Booking Processes: The collaboration with Amadeus will streamline booking procedures, making it easier for customers to plan their travels.
- Enhanced Support Services: Riyadh Air is committed to providing robust customer support, ensuring that travelers have assistance at every step of their journey.
Boosting Saudi Tourism
Riyadh Air is set to play a transformative role in the Saudi tourism sector. By enhancing connectivity and accessibility, the airline will contribute to the Kingdom’s goal of becoming a leading global tourism destination.
This aligns with the broader objectives of Vision 2030, which seeks to stimulate investment in tourism and infrastructure.
Enhancing Global Connectivity
With the partnership, Riyadh Air aims to connect travelers to more than 100 destinations by 2030. This ambitious goal is in line with the Kingdom’s broader vision of enhancing global connectivity and promoting tourism.
The collaboration with Amadeus will facilitate seamless travel experiences, making it easier for travelers to access Riyadh Air’s offerings.
Supporting Economic Diversification
The partnership also plays a crucial role in Saudi Arabia’s economic diversification efforts. By boosting inbound tourism and creating a robust aviation sector, Riyadh Air is set to contribute significantly to the Kingdom’s non-oil GDP.
The airline is projected to generate over USD 20 billion and create more than 200,000 direct and indirect jobs, further supporting the national economy.
Shaping Global Air Travel
The partnership between Riyadh Air and Spain’s Amadeus represents a significant step forward in the evolution of the aviation industry in Saudi Arabia. By combining Riyadh Air’s ambitious vision with Amadeus’s technological expertise, this collaboration is poised to create a new paradigm in air travel.
As the airline prepares for its launch, it stands ready to make a lasting impact on the global travel landscape, contributing to the Kingdom’s Vision 2030 and establishing itself as a leader in the aviation sector.
More Riyadh Air Ventures
Partnership with Blacklane
Riyadh Air has partnered with luxury chauffeur service Blacklane to offer complimentary chauffeur rides for Business Elite and Business Class passengers.
Announced at the 2025 Paris Airshow, this service covers trips within a 50 km radius of Riyadh’s King Khalid International Airport.
The service can be booked directly through Riyadh Air’s platform and aims to help Riyadh Air connect to over 100 destinations by 2030.
Order for 50 Airbus Aircraft
The PIF backed Riyadh Air has placed an order for up to [50 Airbus A350-1000 Aircraft] at the 55th Paris Airshow 2025.
The A350-1000 aircraft is known for its long range and fuel efficiency and will help Riyadh Air connect to over 100 destinations by 2030.
Agreement with Air France-KLM
Riyadh Air has entered a strategic agreement with Air France-KLM to improve flight connections between the Middle East and Europe.
The deal covers codeshare services, shared loyalty rewards, and better-aligned flight schedules to improve the overall travel experience.
This move supports tourism growth and route expansion in line with Saudi Vision 2030, helping position Riyadh as a leading global aviation hub.
Riyadh Air’s 11 Key Agreements
Riyadh Air has signed 11 key agreements with top global travel and tech partners during Dubai’s Arabian Travel Market 2025 to expand reach to over 125 countries.
The deals feature key partners, including Amadeus, Sabre, DNATA, and Loyalty Juggernaut, ahead of Riyadh Air’s launch later this year.
The agreement aims to boost Riyadh Air’s global reach, enhance customer experience, and support its digital retail strategy.
Riyadh Air’s Interior Cabin Designs
Riyadh Air has unveiled its stunning Interior Cabin Designs for its Boeing 787 wide body aircraft ahead of its launch later this year.
Its fleet of 40 aircraft is due to feature 290 seats spread across its Economy, Premium Economy, Business, and Business Elite classes.
The four exclusive Business Elite class suites will be situated in row 1 with the middle two seats having the option to be combined into a double bed.
Riyadh Air AOC Certification
Riyadh Air has secured its Air Operator Certificate (AOC) from Saudi Arabia’s General Authority of Civil Aviation.
The certification enables Riyadh Air to start operations ahead of its official 2025 launch, supporting the goals of Saudi Vision 2030.
By 2030, the airline plans to connect Riyadh to over 100 international destinations and reshape the Kingdom’s aviation sector.
Riyadh Air Partnership with LIV Golf
Riyadh Air has signed a multi year partnership with LIV Golf to become its official partner ahead of the 2025 season.
Announced by the CEOs of both companies, the deal includes sponsorship, branding, and hospitality across LIV Golf’s global events.
This collaboration highlights Riyadh Air’s commitment to sports, innovation, and global connectivity.
The Riyadh Air Metropolitano
Atletico Madrid’s iconic football stadium will now be named The Riyadh Air Metropolitano for the next 9 years after Riyadh Air secured the naming rights.
The partnership is aimed to boost the visibility and reach of Riyadh Air, which is set to launch in 2025, InshaAllah.
The new partnership aligns with Saudi Vision 2030 goals to attract 150 million tourists annually to the kingdom.
Riyadh Air’s Non Commercial Flights
Riyadh Air has begun Non Commercial Flights in preparation for its 2025 official debut.
Its inaugural flight, RX5001, traveled from Riyadh to Jeddah as part of the process to obtain its Air Operator Certificate.
By 2030, Riyadh Air intends to serve more than 100 destinations, connecting Riyadh globally. The airline aims to contribute $20 billion to Saudi Arabia’s non-oil GDP and create 200,000 jobs, supporting the objectives of Saudi Vision 2030.
Riyadh Air Partnership with Virgin Atlantic
Riyadh Air and Virgin Atlantic have signed a strategic agreement to boost travel and premium connections between London and Saudi Arabia.
The collaboration is set to bring several advantages, such as better customer service, new travel destinations, and loyalty perks.
Riyadh Air will begin operations in 2025 and support Saudi Vision 2030’s objective of expanding international tourism to Riyadh.
Riyadh Air Partnership with Noon Payments
Riyadh Air, scheduled to begin operations in 2025 Insha’Allah, has partnered with PIF-owned Noon Payments to improve digital payment services for its passengers, ensuring a secure and smooth travel experience.
This collaboration seeks to offer top-tier passenger services with various payment methods, aligning with Saudi Arabia’s Vision 2030 objectives.
FIFA Concacaf’s Official Airline Partner
Riyadh Air, due to begin operations in 2025, has been named FIFA’s Concacaf Official Airline Partner.
This long-term agreement will expand Riyadh Air’s global presence, offering travelers connections to football events throughout North and Central America.
By 2030, Riyadh Air aims to serve more than 100 destinations, aligning with the Riyadh Expo 2030.
This partnership comes after Riyadh Air’s earlier collaboration with the Athlético de Madrid football club.
Riyadh Air and Delta Airlines Partnership
Riyadh Air and Delta Air Lines have agreed on a Strategic Cooperation MoU to improve travel links between Saudi Arabia and the US with a planned codeshare agreement.
This collaboration is set to provide several advantages for travelers moving between North America and Saudi Arabia, and increase flight options between the two nations.
Riyadh Air is set to begin operations in 2025, helping Saudi Arabia meet its target of 300 million air passengers by 2030.
Riyadh Designers Uniform
Riyadh Air has ambitious plans to transform the airline sector by launching staff uniforms created by renowned designers.
More information on this can be expected in the upcoming year. CEO Tony Douglas guarantees groundbreaking developments, including a unique passenger experience, the removal of first class, and a premium economy that will surpass the business classes of its competitors.
Riyadh Air and Turkish Airlines Partnership
Riyadh Air and Turkish Airlines have signed an MoU to improve travel advantages for passengers traveling between Saudi Arabia and Türkiye.
This deal permits a code-sharing agreement and enables travelers to exchange loyalty points between the two airlines. Additionally, the deal allows for smooth connectivity through Istanbul Airport to over 130 destinations globally.
Riyadh Air and Lucid Air Partnership
Riyadh Air, entirely owned by the Public Investment Fund, has collaborated with Lucid Motors. In the announcement, Riyadh Air also showcased a striking double-livery design on two Lucid Air cars.
This alliance highlights their mutual dedication to pioneering and promoting sustainability in the realms of aviation and electric car manufacturing.
Keep Reading: Riyadh Air Partners with Blacklane to Offer Complimentary Chauffeur Services in Riyadh
