Riyadh Air Signs its First Sports Sponsorship Deal with Spain’s Atletico de Madrid
Riyadh Air has signed its first major sports sponsorship deal with the world renowned, Atletico Madrid Football Team.
December 30, 2023
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Riyadh Air has signed its first major sports sponsorship deal with the world renowned, Atletico Madrid Football Team.
Riyadh Air, a new player in aviation, plans to revolutionize the airline industry by introducing staff uniforms designed by top designers, with more details anticipated next year.
Riyadh Air and Turkish Airlines have signed an MoU to enhance travel benefits between Saudi Arabia and Türkiye. The agreement allows a code-sharing arrangement and will allow travelers to share loyalty points between both airlines.
Riyadh Air, Saudi Arabia’s newest airline which is fully owned by the Public Investment Fund, has partnered with Lucid Motors.
The partnership emphasizes their shared commitment to innovation and sustainability in the fields of aviation and electric vehicle production.
Saudi Arabia is investing to expand its aviation sector, with $50 billion allocated for the new King Salman International Airport in Riyadh. The Kingdom aims to connect to 250 destinations worldwide and increase annual passenger traffic to 330 million by 2030.
Tony Douglas, CEO of Riyadh Air, Saudi Arabia’s new airline, explains that it will focus on the niche market of flights to and from KSA as the Kingdom emerges as a tourism hub by connecting to more than 100 destinations by 2030.
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