Riyadh Air is set to begin daily flights from Riyadh to London Heathrow for select groups and employees using its Boeing 787-9 aircraft “Jamila” on October 26th, 2025.
The airline also launched “Sfeer,” which is its new loyalty program offering early benefits for founding members.
These launches align with Riyadh Air’s “Pathway to Perfect” strategy and Saudi Vision 2030 goals to connect the Kingdom globally.
Launching Daily Flights and Sfeer
Riyadh Air, the new national airline of Saudi Arabia, is making headlines with its upcoming inaugural flights to London Heathrow, set to commence on October 26, 2025.
This significant milestone is part of the airline’s broader strategy, known as the “Pathway to Perfect,” which aims to enhance operational readiness and deliver exceptional travel experiences in alignment with Saudi Vision 2030.
Alongside the flight launch, Riyadh Air is also introducing its innovative loyalty program, Sfeer, designed to foster community engagement and reward frequent travelers.
The Launch of Daily Flights
Flight Details
Starting October 26, Riyadh Air will operate daily flights from Riyadh to London Heathrow using its state-of-the-art Boeing 787-9 aircraft, affectionately named “Jamila.”
The inaugural flights will initially cater to select groups and employees, allowing the airline to test its operational systems and ensure a smooth launch.
- Departure from Riyadh: 3:15 AM (RX401)
- Arrival in London: 7:30 AM
- Return from London: 9:30 AM (RX402)
- Arrival in Riyadh: 7:15 PM
These flights will serve as a crucial step in the airline’s preparations for full commercial operations, which are slated to begin in 2025.
Operational Excellence
The introduction of these flights is a vital component of Riyadh Air’s commitment to operational excellence. The airline is focused on refining its processes and ensuring that every aspect of the travel experience meets international standards.
This rigorous approach will not only enhance customer satisfaction but also position Riyadh Air as a key player in the global aviation market.
Introducing the Sfeer Loyalty Program
Overview of Sfeer
Alongside the launch of its inaugural flights, Riyadh Air is excited to unveil its new loyalty program, Sfeer. This program is designed to create a dynamic and engaging experience for travelers, blending traditional rewards with innovative digital features.
The name “Sfeer” is derived from the Arabic word for “Ambassador” and the English term “sphere,” symbolizing the airline’s commitment to fostering a sense of community among its members.
Benefits for Founding Members
Early adopters of the Sfeer program, known as “The Founders,” will enjoy exclusive benefits, including priority booking for future flights and access to special events. This initiative aims to create a vibrant loyalty ecosystem that rewards members for their engagement and loyalty.
- Immediate Benefits: Founding Members can start earning points right away, gaining access to complimentary onboard Wi-Fi and partner benefits.
- Exclusive Events: Members will have the opportunity to participate in unique events designed to enhance their travel experience.
Community Engagement
A standout feature of the Sfeer program is its community-sharing capability. Members will have the ability to share points and benefits with friends and family, fostering a sense of togetherness and collaboration. This new approach is expected to redefine the loyalty program in the aviation industry.
Enhancing the Travel Experience
Seamless Travel Solutions
Riyadh Air is committed to providing a seamless travel experience for its passengers. The airline’s focus on operational excellence extends to every aspect of the journey, from booking to arrival.
By leveraging advanced technology and customer feedback, Riyadh Air aims to create a user-friendly platform that simplifies the travel process.
Onboard Experience
Travelers can expect a world-class onboard experience aboard the Boeing 787-9 “Jamila.” The aircraft is equipped with modern amenities designed to enhance comfort and convenience during the flight.
From spacious seating to high-quality in-flight entertainment, Riyadh Air is dedicated to ensuring that passengers enjoy a memorable journey.
The Pathway to Perfect Strategy
Vision and Goals
Riyadh Air’s “Pathway to Perfect” strategy is designed to align with Saudi Arabia’s Vision 2030, which aims to diversify the economy and enhance the Kingdom’s global connectivity. By launching flights to major international destinations, Riyadh Air is taking significant steps toward realizing this vision.
Tony Douglas, the CEO of Riyadh Air, emphasized the importance of this initiative, stating that it represents a tangible realization of the airline’s commitment to connecting Saudi Arabia with the world.
In addition to the inaugural flights to London, Riyadh Air has plans to expand its route network significantly. The airline is preparing to introduce flights to Dubai and other international destinations, with further announcements expected in the coming months.
Shaping Luxury Air Travel
Riyadh Air’s inaugural flights to London Heathrow and the launch of the Sfeer loyalty program mark significant milestones in the airline’s journey. With a commitment to operational excellence, community engagement, and sustainability, Riyadh Air is poised to redefine the travel experience for passengers.
As the airline prepares for its full commercial operations in 2025, travelers can look forward to a new era of air travel that connects Saudi Arabia to the world while embodying the spirit of innovation and hospitality.
More Riyadh Air Ventures
“Game Changing” First Class Product
Riyadh Air has confirmed plans for a “game changing” first class product on its new Airbus A350-1000 jets.
These aircrafts are capable of flying up to 16,000 km and will open routes to destinations like Australia and New Zealand.
The aircrafts are planned to join the fleet later this decade and support Riyadh Air’s goals to serve over 100 destinations by 2030.
Partnership with SCC and Milaf Global Food Company
Riyadh Air has partnered with Saudi Coffee Company and Milaf Global Food Company to bring authentic Saudi hospitality to its flights and lounges.
Riyadh Air’s passengers will enjoy premium Saudi coffee from Jazan, Abha, and Al Baha, paired with 7 varieties of dates, along with unique Milaf Cola made from date extract.
These partnerships aim to highlight Saudi heritage and align with Saudi Vision 2030 goals to celebrate Saudi culture.
Partnership with Amadeus
Riyadh Air has signed a global distribution partnership with Spain’s Amadeus Travel Platform to connect travel agents in over 190 countries.
Amadeus will distribute Riyadh Air’s future New Distribution Capability content for more personalized offers and improved sales control.
Riyadh Air is due to launch in 2025 with the aim to connect over 100 destinations and support Saudi Vision 2030 tourism goals.
Partnership with Blacklane
Riyadh Air has partnered with luxury chauffeur service Blacklane to offer complimentary chauffeur rides for Business Elite and Business Class passengers.
Announced at the 2025 Paris Airshow, this service covers trips within a 50 km radius of Riyadh’s King Khalid International Airport.
The service can be booked directly through Riyadh Air’s platform and aims to help Riyadh Air connect to over 100 destinations by 2030.
Agreement with Air France-KLM
Riyadh Air has entered a strategic agreement with Air France-KLM to improve flight connections between the Middle East and Europe.
The deal covers codeshare services, shared loyalty rewards, and better-aligned flight schedules to improve the overall travel experience.
This move supports tourism growth and route expansion in line with Saudi Vision 2030, helping position Riyadh as a leading global aviation hub.
Riyadh Air’s 11 Key Agreements
Riyadh Air has signed 11 key agreements with top global travel and tech partners during Dubai’s Arabian Travel Market 2025 to expand reach to over 125 countries.
The deals feature key partners, including Amadeus, Sabre, DNATA, and Loyalty Juggernaut, ahead of Riyadh Air’s launch later this year.
The agreement aims to boost Riyadh Air’s global reach, enhance customer experience, and support its digital retail strategy.
Riyadh Air’s Interior Cabin Designs
Riyadh Air has unveiled its stunning Interior Cabin Designs for its Boeing 787 wide body aircraft ahead of its launch later this year.
Its fleet of 40 aircraft is due to feature 290 seats spread across its Economy, Premium Economy, Business, and Business Elite classes.
The four exclusive Business Elite class suites will be situated in row 1 with the middle two seats having the option to be combined into a double bed.
Riyadh Air AOC Certification
Riyadh Air has secured its Air Operator Certificate (AOC) from Saudi Arabia’s General Authority of Civil Aviation.
The certification enables Riyadh Air to start operations ahead of its official 2025 launch, supporting the goals of Saudi Vision 2030.
By 2030, the airline plans to connect Riyadh to over 100 international destinations and reshape the Kingdom’s aviation sector.
Riyadh Air Partnership with LIV Golf
Riyadh Air has signed a multi year partnership with LIV Golf to become its official partner ahead of the 2025 season.
Announced by the CEOs of both companies, the deal includes sponsorship, branding, and hospitality across LIV Golf’s global events.
This collaboration highlights Riyadh Air’s commitment to sports, innovation, and global connectivity.
The Riyadh Air Metropolitano
Atletico Madrid’s iconic football stadium will now be named The Riyadh Air Metropolitano for the next 9 years after Riyadh Air secured the naming rights.
The partnership is aimed to boost the visibility and reach of Riyadh Air, which is set to launch in 2025, InshaAllah.
The new partnership aligns with Saudi Vision 2030 goals to attract 150 million tourists annually to the kingdom.
Riyadh Air’s Non Commercial Flights
Riyadh Air has begun Non Commercial Flights in preparation for its 2025 official debut.
Its inaugural flight, RX5001, traveled from Riyadh to Jeddah as part of the process to obtain its Air Operator Certificate.
By 2030, Riyadh Air intends to serve more than 100 destinations, connecting Riyadh globally. The airline aims to contribute $20 billion to Saudi Arabia’s non-oil GDP and create 200,000 jobs, supporting the objectives of Saudi Vision 2030.
Riyadh Air Partnership with Virgin Atlantic
Riyadh Air and Virgin Atlantic have signed a strategic agreement to boost travel and premium connections between London and Saudi Arabia.
The collaboration is set to bring several advantages, such as better customer service, new travel destinations, and loyalty perks.
Riyadh Air will begin operations in 2025 and support Saudi Vision 2030’s objective of expanding international tourism to Riyadh.
Riyadh Air and Delta Airlines Partnership
Riyadh Air and Delta Air Lines have agreed on a Strategic Cooperation MoU to improve travel links between Saudi Arabia and the US with a planned codeshare agreement.
This collaboration is set to provide several advantages for travelers moving between North America and Saudi Arabia, and increase flight options between the two nations.
Riyadh Air is set to begin operations in 2025, helping Saudi Arabia meet its target of 300 million air passengers by 2030.
Riyadh Designers Uniform
Riyadh Air has ambitious plans to transform the airline sector by launching staff uniforms created by renowned designers.
More information on this can be expected in the upcoming year. CEO Tony Douglas guarantees groundbreaking developments, including a unique passenger experience, the removal of first class, and a premium economy that will surpass the business classes of its competitors.
Riyadh Air and Turkish Airlines Partnership
Riyadh Air and Turkish Airlines have signed an MoU to improve travel advantages for passengers traveling between Saudi Arabia and Türkiye.
This deal permits a code-sharing agreement and enables travelers to exchange loyalty points between the two airlines. Additionally, the deal allows for smooth connectivity through Istanbul Airport to over 130 destinations globally.
Riyadh Air and Lucid Air Partnership
Riyadh Air, entirely owned by the Public Investment Fund, has collaborated with Lucid Motors. In the announcement, Riyadh Air also showcased a striking double-livery design on two Lucid Air cars.
This alliance highlights their mutual dedication to pioneering and promoting sustainability in the realms of aviation and electric car manufacturing.
Keep Reading: Riyadh Air Confirms Plans for a ‘Game Changing’ First Class on Its Airbus A350-1000 Aircraft
