Riyadh Air has partnered with Saudi Coffee Company and Milaf Global Food Company to bring authentic Saudi hospitality to its flights and lounges.
Riyadh Air’s passengers will enjoy premium Saudi coffee from Jazan, Abha, and Al Baha, paired with 7 varieties of dates, along with unique Milaf Cola made from dates.
These partnerships aim to highlight Saudi heritage and align with Saudi Vision 2030 goals to celebrate Saudi culture.
Serving Saudi Coffee, Dates, and Cola
Riyadh Air, the new flagship airline of Saudi Arabia, is set to redefine the in-flight experience by incorporating elements of authentic Saudi hospitality into its service offerings.
With a commitment to showcasing the rich cultural heritage of the Kingdom, Riyadh Air has established partnerships with two prominent local brands: the Saudi Coffee Company and Milaf Global Food Company.
This collaboration aims to provide passengers with a taste of Saudi Arabia through premium coffee, a selection of exquisite dates, and a unique date-based beverage known as Milaf Cola.
Premium Saudi Coffee on Riyadh Air
One of the standout features of Riyadh Air’s in-flight offerings will be its premium Saudi coffee. Sourced from renowned coffee-growing regions such as Jazan, Abha, and Al Baha, this coffee is cultivated at high altitudes, which contributes to its unique flavor profile.
The Coffee Selection
Passengers can expect a curated selection of blends that highlight the distinct characteristics of Saudi coffee. The airline will feature various roasts, each showcasing the rich flavors and aromas that have made Saudi coffee a beloved beverage both locally and internationally.
Cultural Significance of Coffee
In Saudi culture, coffee is more than just a drink; it symbolizes hospitality and warmth. The tradition of serving coffee to guests is deeply ingrained in Saudi society, making it a fitting addition to Riyadh Air’s service.
By offering premium coffee, the airline aims to create a welcoming atmosphere that reflects the Kingdom’s values.
Exquisite Dates on Riyadh Air
In addition to coffee, Riyadh Air will serve a selection of seven premium varieties of Saudi dates. Dates hold a special place in Saudi culture, often enjoyed as a snack or served during gatherings and celebrations.
The Date Selection
The airline’s date offerings will include popular varieties such as Ajwa, Sukari, and Segai. These dates are known for their rich flavors and nutritional benefits, making them a perfect complement to the coffee experience.
The Tradition of Serving Dates
The practice of serving dates alongside coffee is a longstanding tradition in Saudi Arabia, known as hafawa. This custom embodies the spirit of hospitality and generosity, and Riyadh Air aims to honor this tradition by incorporating it into its in-flight service.
Introducing Milaf Cola on Riyadh Air
Riyadh Air will also introduce Milaf Cola, a unique beverage made from dates. This innovative drink offers a refreshing alternative to traditional soft drinks and showcases the versatility of dates as an ingredient.
Milaf Cola is inspired by the rich agricultural heritage of the region. By using dates as a base, this beverage not only provides a modern twist on a classic drink but also highlights the importance of local ingredients in Saudi cuisine.
Availability on Flights
Passengers can look forward to enjoying Milaf Cola on all Riyadh Air flights, adding a contemporary touch to the traditional offerings of coffee and dates. This beverage is designed to appeal to a wide range of tastes while celebrating the Kingdom’s agricultural bounty.
Enhancing the Passenger Experience
Riyadh Air’s commitment to providing an exceptional passenger experience goes beyond just food and beverages. The airline aims to create an environment that reflects the warmth and hospitality of Saudi culture.
Premium Lounges
In addition to in-flight offerings, Riyadh Air will feature premium lounges where guests can enjoy a selection of Saudi coffee and dates in a comfortable setting. These lounges will serve as a space for relaxation and socialization, further enhancing the overall travel experience.
Aligning with Saudi Vision 2030
Riyadh Air’s initiatives are closely aligned with the goals of Saudi Vision 2030, which aims to promote the Kingdom’s cultural heritage and enhance its global presence.
By incorporating traditional elements into its service design, Riyadh Air is actively celebrating Saudi culture and showcasing it to a global audience. This approach not only enriches the travel experience but also fosters a greater appreciation for the Kingdom’s heritage.
Unique Saudi Experience Awaits
Through its partnerships with the Saudi Coffee Company and Milaf Global Food Company, the airline will provide passengers with premium coffee, exquisite dates, and the innovative Milaf Cola.
These offerings not only celebrate the Kingdom’s rich heritage but also align with the goals of Saudi Vision 2030. As Riyadh Air prepares to take flight, it promises to deliver a warm welcome that is uniquely Saudi, making every journey a memorable one.
More Riyadh Air Ventures
Partnership with Amadeus
Riyadh Air has signed a global distribution partnership with Spain’s Amadeus Travel Platform to connect travel agents in over 190 countries.
Amadeus will distribute Riyadh Air’s future New Distribution Capability content for more personalized offers and improved sales control.
Riyadh Air is due to launch in 2025 with the aim to connect over 100 destinations and support Saudi Vision 2030 tourism goals.
Partnership with Blacklane
Riyadh Air has partnered with luxury chauffeur service Blacklane to offer complimentary chauffeur rides for Business Elite and Business Class passengers.
Announced at the 2025 Paris Airshow, this service covers trips within a 50 km radius of Riyadh’s King Khalid International Airport.
The service can be booked directly through Riyadh Air’s platform and aims to help Riyadh Air connect to over 100 destinations by 2030.
Order for 50 Airbus Aircraft
The PIF backed Riyadh Air has placed an order for up to [50 Airbus A350-1000 Aircraft] at the 55th Paris Airshow 2025.
The A350-1000 aircraft is known for its long range and fuel efficiency and will help Riyadh Air connect to over 100 destinations by 2030.
Agreement with Air France-KLM
Riyadh Air has entered a strategic agreement with Air France-KLM to improve flight connections between the Middle East and Europe.
The deal covers codeshare services, shared loyalty rewards, and better-aligned flight schedules to improve the overall travel experience.
This move supports tourism growth and route expansion in line with Saudi Vision 2030, helping position Riyadh as a leading global aviation hub.
Riyadh Air’s 11 Key Agreements
Riyadh Air has signed 11 key agreements with top global travel and tech partners during Dubai’s Arabian Travel Market 2025 to expand reach to over 125 countries.
The deals feature key partners, including Amadeus, Sabre, DNATA, and Loyalty Juggernaut, ahead of Riyadh Air’s launch later this year.
The agreement aims to boost Riyadh Air’s global reach, enhance customer experience, and support its digital retail strategy.
Riyadh Air’s Interior Cabin Designs
Riyadh Air has unveiled its stunning Interior Cabin Designs for its Boeing 787 wide body aircraft ahead of its launch later this year.
Its fleet of 40 aircraft is due to feature 290 seats spread across its Economy, Premium Economy, Business, and Business Elite classes.
The four exclusive Business Elite class suites will be situated in row 1 with the middle two seats having the option to be combined into a double bed.
Riyadh Air AOC Certification
Riyadh Air has secured its Air Operator Certificate (AOC) from Saudi Arabia’s General Authority of Civil Aviation.
The certification enables Riyadh Air to start operations ahead of its official 2025 launch, supporting the goals of Saudi Vision 2030.
By 2030, the airline plans to connect Riyadh to over 100 international destinations and reshape the Kingdom’s aviation sector.
Riyadh Air Partnership with LIV Golf
Riyadh Air has signed a multi year partnership with LIV Golf to become its official partner ahead of the 2025 season.
Announced by the CEOs of both companies, the deal includes sponsorship, branding, and hospitality across LIV Golf’s global events.
This collaboration highlights Riyadh Air’s commitment to sports, innovation, and global connectivity.
The Riyadh Air Metropolitano
Atletico Madrid’s iconic football stadium will now be named The Riyadh Air Metropolitano for the next 9 years after Riyadh Air secured the naming rights.
The partnership is aimed to boost the visibility and reach of Riyadh Air, which is set to launch in 2025, InshaAllah.
The new partnership aligns with Saudi Vision 2030 goals to attract 150 million tourists annually to the kingdom.
Riyadh Air’s Non Commercial Flights
Riyadh Air has begun Non Commercial Flights in preparation for its 2025 official debut.
Its inaugural flight, RX5001, traveled from Riyadh to Jeddah as part of the process to obtain its Air Operator Certificate.
By 2030, Riyadh Air intends to serve more than 100 destinations, connecting Riyadh globally. The airline aims to contribute $20 billion to Saudi Arabia’s non-oil GDP and create 200,000 jobs, supporting the objectives of Saudi Vision 2030.
Riyadh Air Partnership with Virgin Atlantic
Riyadh Air and Virgin Atlantic have signed a strategic agreement to boost travel and premium connections between London and Saudi Arabia.
The collaboration is set to bring several advantages, such as better customer service, new travel destinations, and loyalty perks.
Riyadh Air will begin operations in 2025 and support Saudi Vision 2030’s objective of expanding international tourism to Riyadh.
Riyadh Air Partnership with Noon Payments
Riyadh Air, scheduled to begin operations in 2025 Insha’Allah, has partnered with PIF-owned Noon Payments to improve digital payment services for its passengers, ensuring a secure and smooth travel experience.
This collaboration seeks to offer top-tier passenger services with various payment methods, aligning with Saudi Arabia’s Vision 2030 objectives.
FIFA Concacaf’s Official Airline Partner
Riyadh Air, due to begin operations in 2025, has been named FIFA’s Concacaf Official Airline Partner.
This long-term agreement will expand Riyadh Air’s global presence, offering travelers connections to football events throughout North and Central America.
By 2030, Riyadh Air aims to serve more than 100 destinations, aligning with the Riyadh Expo 2030.
This partnership comes after Riyadh Air’s earlier collaboration with the Athlético de Madrid football club.
Riyadh Air and Delta Airlines Partnership
Riyadh Air and Delta Air Lines have agreed on a Strategic Cooperation MoU to improve travel links between Saudi Arabia and the US with a planned codeshare agreement.
This collaboration is set to provide several advantages for travelers moving between North America and Saudi Arabia, and increase flight options between the two nations.
Riyadh Air is set to begin operations in 2025, helping Saudi Arabia meet its target of 300 million air passengers by 2030.
Riyadh Designers Uniform
Riyadh Air has ambitious plans to transform the airline sector by launching staff uniforms created by renowned designers.
More information on this can be expected in the upcoming year. CEO Tony Douglas guarantees groundbreaking developments, including a unique passenger experience, the removal of first class, and a premium economy that will surpass the business classes of its competitors.
Riyadh Air and Turkish Airlines Partnership
Riyadh Air and Turkish Airlines have signed an MoU to improve travel advantages for passengers traveling between Saudi Arabia and Türkiye.
This deal permits a code-sharing agreement and enables travelers to exchange loyalty points between the two airlines. Additionally, the deal allows for smooth connectivity through Istanbul Airport to over 130 destinations globally.
Riyadh Air and Lucid Air Partnership
Riyadh Air, entirely owned by the Public Investment Fund, has collaborated with Lucid Motors. In the announcement, Riyadh Air also showcased a striking double-livery design on two Lucid Air cars.
This alliance highlights their mutual dedication to pioneering and promoting sustainability in the realms of aviation and electric car manufacturing.
Keep Reading: Riyadh Air Signs Global Distribution Partnership with Spain’s Amadeus Travel Platform
