the_saudi_boom_logo_multicolor
Home » Companies » Al-Futtaim Company Launches BYD in Saudi Arabia, World’s Top-Selling Brand of New Energy Vehicles
Al-Futtaim Company Launches BYD in Saudi Arabia, World’s Top-Selling Brand of New Energy Vehicles
Al-Futtaim Company Launches BYD in Saudi Arabia Worlds Top-Selling Brand of New Energy Vehicles

Al-Futtaim Electric Mobility Company and BYD, the world’s top-selling brand of new energy vehicles, have launched in Saudi Arabia to introduce green mobility in the Kingdom. 

In the last 3 months of 2023, BYD overtook Tesla as the fastest-selling Electric Vehicle brand globally. 

The BYD launch, which took place in Riyadh, Jeddah, and Dhahran during Founding Week, included a diverse lineup of electric and hybrid vehicles, such as the luxurious BYD HAN, BYD SEAL, and eco-friendly BYD SONG PLUS.

The No.1 Business Site in Saudi Arabia

Get The Latest Developments in The Growth of Saudi Arabia Straight to Your Inbox and Stay Ahead of The Curve

A Transformative Moment for Saudi Arabi

Image Credit BYD Europe BV

The introduction of BYD vehicles in Saudi Arabia represents a transformative moment for the Kingdom’s automotive industry. As the largest and most influential market in the Middle East, Saudi Arabia has the opportunity to lead the way in sustainable transportation. 

The launch of BYD vehicles aligns perfectly with the nation’s ambitious Vision 2030 goals, which aim to diversify the economy and promote a sustainable future. 

By embracing new energy vehicles, Saudi Arabia is taking a significant step towards reducing its carbon footprint and creating a cleaner environment for future generations.

BYD: A Global Leader in Green Mobility

Image Credi BYD Europe BV

BYD has already established itself as one of the most popular brands for green mobility in the global market. With numerous accolades and an extraordinary milestone of surpassing 3 million global NEV sales in 2023, BYD has cemented its position as the worldwide sales champion. 

Now, with the partnership between BYD and Al-Futtaim Electric Mobility Company, this success story is set to unfold in Saudi Arabia.

The BYD Lineup

4 Al Futtaim Company Launches BYD in Saudi Arabia Worlds Top Selling Brand of New Energy Vehicles

Al-Futtaim Electric Mobility Company will bring a full lineup of BYD vehicles to Saudi Arabia, each designed to redefine the driving experience and cater to the diverse needs of customers. Let’s explore some of the standout models:

  • BYD Han
  • BYD Song Plus
  • BYD Seal
  • BYD QIN
  • BYD Atto 3

BYD HAN: Unparalleled Performance and Elegance

Image Credi BYD Europe BV

The BYD HAN sets new standards for electric sedans with unparalleled performance and elegance. Designed for those who demand the best technology, comfort, and all-electric performance, the HAN features an impressive 521 kilometers of range on a single charge (WLTP combined). 

6 Al Futtaim Company Launches BYD in Saudi Arabia Worlds Top Selling Brand of New Energy Vehicles

Its premium luxury interiors boast a 12-speaker Dynaudio HiFi sound system, a 15.6″ rotating multimedia screen, a heads-up display, and a suite of cutting-edge features.

BYD SONG PLUS: The Best of Both Worlds

Image Credi BYD Europe BV

The BYD SONG PLUS offers the best of both worlds, combining an SUV’s functionality with an electric vehicle’s eco-conscious performance. With a hybrid powertrain that provides up to 1,000 kilometers (NEDC) of combined range, the SONG PLUS elevates the SUV experience. 

Image Credi BYD Europe BV

It comes equipped with advanced features such as ambient lighting, a 360° camera, a panoramic sunroof, and compatibility with Android Auto/Apple CarPlay.

BYD SEAL: A New Era of Electric Luxury Sedans

Image Credi BYD Europe BV

The BYD SEAL ushers in a new era of electric luxury sedans, combining sleek design with state-of-the-art technology. 

Image Credi BYD Europe BV

Its exquisite interior features high-quality Nappa leather with diamond stitching, reclinable and ventilated rear seats, a 15.6″ rotating multimedia screen, and a heads-up display. 

The BYD SEAL combines luxury with exceptional performance and safety in both a long-range version with a 570km WLTP range and a performance AWD variant that accelerates from 0 to 100km/h in just 3.8 seconds.

BYD QIN: Efficiency, Style, and Performance

Image Credi BYD Europe BV

The BYD QIN blends efficiency, style, and performance to revolutionize the C-Sedan segment. With its best-in-class interiors and unmatched cabin comfort and legroom, the QIN leads its segment in vehicle length. 

It offers 120 kilometers (NEDC) of EV range and ultra-low fuel consumption, boasting a combined range of up to 1000 kilometers (NEDC), setting a new benchmark for efficiency and performance.

BYD ATTO 3: For the Adventurers

Image Credi BYD Europe BV

Crafted for those with an adventurous mindset, the BYD ATTO 3 combines striking aesthetics and intelligent functionalities, all at a remarkably affordable cost for an electric vehicle. 

This makes it a perfect selection for families, daily commuters, and those with a penchant for urban exploration, providing a harmonious blend of versatility and eco-friendly performance. 

Image Credi BYD Europe BV

This model caters to city driving and urban escapades while incorporating top-tier safety features, featuring an impressive 421 kilometers of range (WLTP combined). These include an Intelligent Cruise Control System with Forward Collision Alert, Lane-Keeping Assist (LKAS), and a Blind Spot Monitor.

BYD’s Arrival in Saudi Arabia

Image Credi BYD Europe BV

Al-Futtaim Electric Mobility Company and BYD organized a groundbreaking, multi-city event across the Kingdom to celebrate BYD’s arrival in Saudi Arabia. The event coincided with Founding Day Week, adding to the national festivities and making it the perfect backdrop for this pivotal launch. 

Image Credi BYD Europe BV

From Riyadh to Jeddah to Dhahran, the Kingdom’s major cities lit up in celebrations simultaneously, drawing hundreds of attendees to each location. 

Image Credi BYD Europe BV

Guests had the exclusive opportunity to experience BYD’s groundbreaking vehicles up close and be among the first to pre-book these innovative vehicles in the Kingdom.

Saudi’s Commitment to a Greener Future

Image Credi BYD Europe BV

Al-Futtaim Electric Mobility Company’s launch of BYD vehicles in Saudi Arabia goes beyond introducing innovative electric and hybrid cars. The company is committed to making electric and sustainable mobility accessible to all. 

Al-Futtaim Electric Mobility Company will offer a free Wallbox home charger to the first 500 customers who book a BYD vehicle in Saudi Arabia to encourage the shift towards fully electric and PHEV vehicles. 

This special offer ensures a seamless and hassle-free transition to electric mobility, allowing car owners in the Kingdom to embrace a greener future.

A Sustainable Future

Image Credi BYD Europe BV
Image Credi BYD Europe BV

The launch of BYD vehicles by Al-Futtaim Electric Mobility Company in Saudi Arabia marks a significant milestone in the Kingdom’s journey towards a sustainable future. 

With a diverse lineup of electric and hybrid vehicles, BYD is set to redefine the driving experience in Saudi Arabia and accelerate the nation’s efforts toward shaping a greener future. 

Image Credi BYD Europe BV

This partnership between Al-Futtaim Electric Mobility Company and BYD sets the stage for a new era of electric mobility in Saudi Arabia, contributing to the nation’s commitment to achieving the sustainable targets set in Vision 2030. 

As Saudi Arabia embraces green mobility, the world watches as the Kingdom takes a leading role in sustainable transportation.

More Saudi’s Green Mobility Initiatives

Hyundai’s $500 Million Car Manufacturing Plant

Image Credit Hyundai

The Public Investment Fund (PIF) of Saudi Arabia and Hyundai have joined forces to establish a $500 million car manufacturing plant in the kingdom. 

The objective is to manufacture 50,000 vehicles annually, encompassing electric vehicles, commencing in 2026. PIF will hold the majority stake of 70%, while Hyundai will own the remaining 30%. 

The PIF’s Electric Vehicle Infrastructure Company

Image Credit The PIF

The Public Investment Fund (PIF) launched the Electric Vehicle Infrastructure Company (EVIQ) to provide top-tier charging facilities for electric vehicles throughout Saudi Arabia. The ambitious goal is to deploy more than 5,000 fast chargers at over 1,000 locations by 2030.

These charging stations will be strategically installed in cities and on major roads, conforming to all applicable regulations and standards.

NEOM Investment into PONY.AI

Image Credit Pony AI

Sauid’s NEOM Investment Fund is investing $100 million into Pony.ai, an autonomous driving technology company, to aid in developing and producing autonomous driving vehicles for NEOM and important markets in the Middle East. 

This new agreement entails collaboration between NEOM and Pony.ai to advance autonomous driving services, produce innovative vehicles, and establish intelligent vehicle infrastructure throughout NEOM and pivotal Middle Eastern markets.

Lucid Motors Electric Vehicles Manufacturing

Image Credit Lucid Air

Lucid Motors has manufactured 800 electric vehicles in Saudi Arabia at its inaugural global facility in September of 2023. Originally constructed in Arizona, the vehicles underwent final assembly in Saudi Arabia.

 A significant portion of Lucid Motors, totaling 60%, is owned by the Saudi Public Investment Fund (PIF), and a pact with the Saudi Arabian government commits to the sale of 100,000 electric vehicles within the forthcoming decade.

Keep Reading: PIF Owned Riyadh Air Partners with Lucid Motors for Innovation & Sustainability

Become smarter in just 5 minutes

Get the latest developments on The Saudi Boom straight to your inbox and stay ahead of the curve for free