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Saudi Arabia’s Public Investment Fund (PIF) has launched the world’s first date based cola drink, Milaf Cola, to offer a healthier, sugar free alternative to traditional sodas.
The PIF backed Dan Company has launched Tuaja Luxury Resorts to offer one of its kind agri, eco, and adventure travel experiences in Saudi Arabia.
Saudi Arabia’s Public Investment Fund is set to acquire a major 54% stake in broadcast giant MBC Group from Istedamah Holding Company for around $2 billion.
The PIF backed Riyadh Air placed an order for 60 Airbus A321neo aircraft at the Future Investment Initiative held in Riyadh.
Saudi Arabia’s Public Investment Fund (PIF) has launched a new company, the Smart Accommodation for Residential Complexes Company, SARCC, to improve staff housing for major construction projects.
Saudi Arabia’s PIF backed Cruise Saudi has partnered with the PC Marine Services to develop a private island in the Red Sea by December 2024.
Saudi Arabia’s Public Investment Fund (PIF) has acquired a 40% stake in Selfridges, the luxury iconic British department store, in a partnership with Central Group.
The Public Investment Fund (PIF) has launched the National Interactive Entertainment Company (QSAS) to develop immersive experiences inspired by Saudi heritage and Islamic history.
Saudi Arabia’s Crown Prince Mohammed bin Salman has directed the Public Investment Fund to invest $5 billion in Egypt.
Riyadh Air has begun noncommercial flights ahead of its official launch in 2025.
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