Home » Real Estate » The First Branded Residences By Elie Saab Launched in  Roshn’s SEDRA Development
The First Branded Residences By Elie Saab Launched in  Roshn’s SEDRA Development
The First Branded Residences By Elie Saab Launched in SEDRA

The first Elie Saab Branded Residences have been launched in Riyadh. Dar Al Arkan, a leading Saudi real estate company, has launched Etoile by Elie Saab in the SEDRA community in northern Riyadh which is located close to King Khalid International Airport.

SEDRA is one of Riyadh’s most sought-after developments, covering 20 million square km, and is part of the ROSHN Giga project which is fully owned by the Public Investment Fund (PIF).  ROSHN  aims to increase the percentage of home ownership by Saudi citizens to 70% by 2030.

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First of Its Kind Community

Image Credit Dar Al Arkan

Dar Al Arkan’s pioneering initiative marks a significant milestone in Saudi Arabia’s real estate sector. Introducing Elie Saab’s iconic elegance and flair in the country will add a new dimension to the kingdom’s property landscape. 

Where Couture Meets Architecture

Image Credit Dar Al Arkan

The heart of the project lies in the ‘Etoile by Elie Saab’ villas. These opulent residences, available in three and four-bedroom configurations, encapsulate the magic of Elie Saab’s runway in their interiors. 

A harmonious blend of intricate shapes, detailed textiles, and rich neutral colors creates an ambiance of regal brilliance. 

Image Credit Dar Al Arkan

Each architectural element, from the luxurious Pillassandro floor tiles to the elegant champagne metal finishes, adds to the ethereal feel of the residences.

Valley Front Views 

Image Credit Dar Al Arkan

Specially designed ‘Wadi Villas’ offer uninterrupted views of Riyadh’s most iconic valley, Wadi Hanifa, adding an extra layer of exclusivity to the living experience. The residences embody luxury while staying firmly rooted in tradition, reflecting the grandeur and tranquillity that Elie Saab is renowned for.

Image Credit Dar Al Arkan

The cosmopolitan homes will reflect the regional hues and be outfitted with exclusive pieces from the Elie Saab Maison collection.

Saudi Arabia’s Rich Heritage

Image Credit Dar Al Arkan

The project also pays tribute to Saudi Arabia’s rich cultural history by adopting Salmani architecture. This unique architectural style, named after King Salman, presents a modern interpretation of the traditional Arab aesthetic. 

Renowned for its vitality and flexibility, Salmani architecture seamlessly intertwines traditional elements with smart city technology, creating a visually stunning and functionally superior living environment.

Luxury Life in SEDRA

Image Credit Dar Al Arkan

SEDRA aims to foster a community spirit among its residents. The community boasts extensive green spaces, parks, sports facilities, state-of-the-art education and medical centers, community centers, and more.

Image Credit Dar Al Arkan

Its strategic location, north of Riyadh and near major destinations and transport links, makes it highly desirable for prospective residents and global investors.

Dar Al Arkan

Image Credit Dar Al Arkan

Dar Al Arkan is the real estate development arm of the publicly listed Dar Al Arkan Real Estate Development Company. With a 29-year history, the firm is the largest developer in Saudi Arabia, focusing on designing elegant residences and thriving commercial centers in prime locations. 

With a proven track record of delivering over 15,300 residential units and 500,000 square meters of commercial space, Dar Al Arkan continues to expand its portfolio across Saudi Arabia. 

Elie Saab

Image Credit Dar Al Arkan

ELIE SAAB is globally recognized for its captivating aesthetics and fashion-forward designs. The brand’s intricate craftsmanship and sophisticated designs create glamorous silhouettes that exude bold style and enduring allure.


Image Credit Vision 2030

A giga-project under the Public Investment Fund, Launched in 2020, ROSHN is committed to advancing the ambitious objective of achieving a 70% homeownership rate by 2030. 

In response to the growing desire among Saudis to own residences, ROSHN is a nationwide community developer dedicated to crafting outstanding neighborhoods with a warm, lively, and delightful living environment.


Image Credit ROSHN

SEDRA represents an integrated community influenced by Salmani architecture, fostering a connection with nature for its residents in Riyadh. Spanning an expansive 20 million square meters, this development is set to include over 30,000 homes.

A Partnership for the Future

Image Credit Dar Al Arkan

Yousef Al Shelash, chairman of Dar Al Arkan, expressed his pride in joining forces with Elie Saab, a long-term partner, to bring the first branded residence to the kingdom. 

Elie Saab Jr, CEO of ELIE SAAB Group, echoed Al Shelash’s sentiments. Saab emphasized the importance of luxury, elegance, and craftsmanship to the brand’s timeless appeal.

The collaboration between Dar Al Arkan and Elie Saab promises to redefine luxury living in Riyadh. This project further reinforces the company’s commitment to crafting experiences that resonate with the lifestyle and aspirations of the citizens of Saudi Arabia.

Keep Reading: The PIF Funded Real Estate Developer ROSHN Announces The MARAFY Project in Jeddah

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