Saudi Arabia’s tourism sector hit record highs with 116 million visitors and $75.7 billion in spending in 2024, according to the Ministry of Tourism’s annual report.
Inbound tourism increased by 8% to the highest ever 30 million, while domestic trips rose by 5% to 86.2 million.
This tourism sector is due to strong national leadership backing and is driving economic growth to achieve Vision 2030 goals.
Saudi Arabia’s Tourism Records Increase
Saudi Arabia’s tourism sector, reaching unprecedented heights in 2024, marks a major 6% increase from the previous year, and this remarkable growth is not just a number; it reflects the Kingdom’s strategic efforts to position itself as a premier global travel destination.
The Ministry of Tourism’s newly released 2024 Annual Statistical Report highlights that total spending in the tourism sector increased to approximately $75.7 billion, showcasing an 11% year-over-year increase.
This surge in tourism spending underscores the sector’s vital role in bolstering the national economy and advancing the ambitious goals outlined in Vision 2030.
Increase in International Tourists
The flood of international tourists into Saudi Arabia has been nothing short of extraordinary. The latest statistics indicate that the number of inbound tourists rose to 29.7 million, reflecting an 8% increase from the previous year.
This surge indicates the Kingdom’s growing appeal as a global travel destination, driven by enhanced infrastructure, cultural offerings, and a focus on visitor experience.
Domestic Tourism Growth
In addition to international visitors, domestic tourism has also seen substantial growth. Approximately 86.2 million residents traveled within the Kingdom in 2024, representing a 5% increase compared to 2023.
This rise in domestic travel underscores the importance of local tourism in contributing to the overall economic landscape.
Total Tourism Spending
The tourism sector’s contribution to Saudi Arabia’s economy cannot be overstated. With total tourism spending reaching $75.7 billion, the sector has become a vital driver of economic diversification.
The increase in visitor numbers and spending reflects the effectiveness of recent policy reforms and marketing initiatives to make Saudi Arabia a more attractive destination for travelers.
Record Spending by Tourists
The financial impact of tourism in Saudi Arabia is evident in the substantial spending by visitors. Inbound tourists contributed approximately $44.9 billion to the economy, reflecting a remarkable 19% increase from the previous year.
This spending surge highlights travelers’ growing willingness to explore the Kingdom’s diverse offerings.
Domestic Spending Trends
Domestic tourists also played a significant role in the overall spending figures. With domestic tourism expenditure reaching $30.7 billion, the local population’s engagement with the tourism sector is vital for sustaining growth.
This trend indicates a shift in consumer behavior, with residents increasingly seeking leisure and recreational activities within their own country.
Key Destinations
Makkah remains the top destination for domestic and international tourists, attracting millions of visitors each year. The city’s religious significance and cultural heritage make it a focal point for travelers.
Other regions in Saudi Arabia are also gaining popularity, showcasing the country’s diverse landscapes and attractions.
The Rise of Non-Religious Tourism
A notable trend in 2024 is the significant increase in non-religious tourism, which accounts for 59% of inbound visits. This shift reflects a broader interest in leisure and holiday travel, with tourists exploring various cultural, historical, and recreational activities across the Kingdom.
Leisure Travel Spending
Leisure travel has emerged as a dominant category within the tourism sector, with related spending reaching $36.4 billion. This growth is indicative of the Kingdom’s efforts to promote a diverse range of experiences, from adventure tourism to cultural festivals, catering to the evolving preferences of travelers.
Promoting Saudi Arabia’s Rich History
Saudi Arabia’s rich cultural heritage plays a crucial role in attracting tourists. The Kingdom is home to several UNESCO World Heritage sites, including Al-Ula and Diriyah, which showcase its historical significance.
The surge in tourism can be attributed to several factors, including developing world-class attractions and promoting cultural sites such as Diriyah Gate, AlUla, and Hira Cultural District.
The Diriyah Project
The expansive Diriyah project, valued at $63.2 billion, is anticipated to cover an area of 14 square kilometers. When finished in 2030, it will feature 42 hotels, more than 100 restaurants, nine museums, and 30,000 residences. The project aims to generate over 178,000 jobs and draw in more than 50 million visitors each year.
In support of this initiative, Diriyah Company has become an Affiliate Member of the United Nations World Tourism Organization to enhance international tourism cooperation and promote Saudi Arabia’s tourism industry.
Diriyah aims to become the Silicon Valley of Saudi Arabia, with plans for 500 tech companies, 100 media firms, and 50 entertainment businesses. This surge in companies is expected to generate a need for various housing choices, including studio apartments and two-bedroom homes.
AlUla
AlUla, a well-known site in Saudi Arabia, is celebrated for its breathtaking desert landscapes. Since the nation opened its doors to travelers, it has become a favored tourist destination worldwide. It also holds the title of being the first place in the Middle East to earn the Destinations International Accreditation.
AlUla is home to numerous archaeological sites that offer a glimpse into the lives of the civilizations that once called this region home.
AlUla is home to the UNESCO World Heritage Site of Hegra, an impressive Nabataean city shaped from the sandstone cliffs. Admire the elaborate carvings and fine details that decorate the tombs and buildings, and discover the captivating history of this ancient culture.
Visitors to AlUla can look forward to an immersive experience that perfectly combines art, culture, nature, wellness, and thrilling adventures at attractions, including Elephant Rock, Jabal Ikmah, AlUla Old Town, and AlUla Oasis.
Festivals and Events
Cultural festivals and events have also contributed to the growth of tourism. Events such as the Saudi Summer Season, Riyadh Season, Jeddah Season, Aseer Season, and AlUla’s Skies Festival have attracted local and international visitors, offering a blend of entertainment, art, and cultural experiences.
These initiatives enhance the tourism experience and promote Saudi Arabia as a vibrant and dynamic destination.
Regional Tourism Dynamics
The geographical distribution of tourists visiting Saudi Arabia reveals interesting trends. The Asia-Pacific region accounted for the largest share of inbound tourists, followed closely by the Middle East and North Africa.
This regional analysis highlights the Kingdom’s strategic focus on attracting visitors from neighboring countries and beyond.
Global Outreach Efforts
Saudi Arabia’s tourism sector has made significant strides in enhancing its global outreach with the launch of many campaigns, including “Where Winter Lights Up“, and “Forever Revitalizing” .
These targeted marketing campaigns and participation in international tourism fairs have helped raise awareness about the Kingdom’s diverse offerings, positioning it as a must-visit destination on the global travel map.
Saudi Arabia’s Vision 2030
Saudi Arabia’s Vision 2030 initiative has positioned tourism as a central pillar of economic development. The Kingdom aims to attract 150 million visitors annually by 2030, targeting 70 million international tourists and 80 million domestic travelers.
This ambitious goal is a testament to the government’s commitment to diversifying the economy and reducing reliance on oil revenues.
Strong National Leadership Support
The success of the tourism sector is primarily attributed to the guidance of the Kingdom’s leadership. Minister of Tourism Ahmed Al-Khateeb emphasized that the remarkable growth achieved in 2024 is a direct result of the support and vision provided by the government.
Saudi Arabia has invested heavily in infrastructure development to support the anticipated growth in tourism. This includes the expansion of airports, enhancement of transportation networks, and the creation of world-class hospitality facilities.
Bright Saudi Tourism’s Future Awaits
Saudi Arabia’s tourism sector success is a testament to the Kingdom’s commitment to diversifying its economy and enhancing its global standing as a premier travel destination.
With continued investments, strategic leadership, and a focus on sustainability, the future of Saudi Arabia’s tourism sector looks bright, paving the way for even greater achievements in the years to come.
Exciting Tourism Developments on Saudi Red Sea
Desert Rock Resort
Desert Rock, Red Sea Globs latest luxury mountain resort set in between the scenic desert mountains, is now accepting reservations.
Spread across 30,000 square meters of pristine desert terrain, the resort features 54 high-end villas and 10 exclusive suites, including a Royal Villa and unique Mountain Cave Suites.
This marks the third self-operated resort by Red Sea Global, situated only a 20-minute drive from Red Sea International Airport.
Shebara Resort
Shebara, the latest luxury resort by Red Sea Global, is now welcoming reservations.
The resort boasts 73 exquisite overwater and beachfront villas, each offering breathtaking views of the Red Sea.
As the fourth resort to launch at this picturesque Red Sea destination, Shebara is the first to be directly managed by Red Sea Global.
Guests can conveniently access Shebara via a seaplane from the newly inaugurated Red Sea International Airport or with a 30-minute boat ride.
Six Sense Southern Dunes
Six Sense Southern Dunes, The Red Sea was the first hotel to officially open in the Red Sea Project, with a special opening offer. This stunning resort offers 36 guest rooms and 40 pool villas situated against the backdrop of the Majestic Arabian Desert and Hijaz Mountains.
The resort combines visionary tourism with sustainability and heritage. Nestled in The Red Sea Destination, this resort is a testament to innovation, adventure, and a rich cultural legacy.
St. Regis Red Sea Resort
The St. Regis Red Sea Resort has officially opened to the public as the first private island resort along the stunning Saudi Red Sea coast.
Situated on the unspoiled Ummahat Island, the resort’s access is facilitated through chartered boat services or seaplane transportation from the recently established Red Sea International Airport.
Featuring a collection of 90 spacious overwater villas, including overwater and beachfront options equipped with exclusive private pools, the resort boasts various luxury offerings, including its renowned signature spa and five distinct dining venues.
Resorts Opening Soon on the Red Sea
Following the opening of The St. Regis Red Sea Resort and Najuma, a Ritz-Carlton Reserve, other luxury resorts are set to open in the Red Sea, including Four Seasons AMAALA Triple Bay and Sheybarah Island Resort, and many more.
You can explore the new Red Sea Hotels list due to its being open here.
Nammos Resort AMAALA
Red Sea Global has unveiled Nammos Resort AMAALA on the stunning Triple Bay area in Saudi Arabia.
Due to open in 2025, the resort will feature 110 ocean view rooms and 20 branded residences with unparalleled views toward the Red Sea and Hijazi mountains.
This is the first ever Nammos hotel outside Greece and will also offer a luxury spa, a fitness centre, and 4 fine dining venues.
Laheq Island
Red Sea Global has announced Laheq Island, its first private luxury residential island along the beautiful Red Sea coast.
Set to open in 2028, the island will cover 400 hectares filled with white sand beaches, coral reefs full of life, and clear blue waters.
Laheq Island will also include high-end homes and two luxury resort hotels within “The Ring” at the center, plus a marina, a golf course, and fine dining spots.
New Branded Red Sea Residencies
Saudi Arabia’s Red Sea Residences has revealed new luxury Branded Residences available to buy at the stunning Red Sea destination.
Nujuma, a Ritz Carlton Reserve features 63 luxurious villas and 18 Ritz-Carlton Reserve branded residences offering panoramic Red Sea views on stunning Ummahat Island.
Jumeirah is offering 32 exclusive waterfront homes and Miraval residences are offering 20 beautiful beachfront homes and wellness focused living on the exquisite Shuru Island.
Red Sea Residencies
Red Sea Global has introduced Red Sea Branded Residences to the Saudi Red Sea Project with exclusive sea, golf, and marina views.
The residencies’ prices start at $1.47 million and are due to feature Four Seasons, Ennismore’s SLS, and Shura Marina Residences offering luxury villas, marina apartments, and exclusive facilities.
Red Sea Global has also already pre sold over 12% of its ultra luxury Red Sea Residences on the stunning Shura Island before the official market launch.
The residencies target regional and international buyers and are set to be completed by late 2025, aligning with Saudi Vision 2030 to expand and redefine luxury tourism.
The Ritz-Carlton, AMAALA
Red Sea Global and Marriott have partnered to launch The Ritz-Carlton, AMAALA at Triple Bay in 2025.
Designed by Foster + Partners, this luxury resort will feature 391 rooms, 80% boasting breathtaking views of the Red Sea, direct beach access, wellness amenities, and various outdoor activities.
Once open, The Ritz-Carlton, AMAALA is expected to be the largest property within the Red Sea destination.
Four Seasons Resort and Residences AMAALA
Red Sea Global and Four Seasons are preparing to launch Four Seasons Resort and Residences AMAALA at AMAALA Triple Bay in Saudi Arabia.
Created by U+A, a global architecture and design studio, the resort will offer 220 rooms and suites, private pools, a lavish spa, and 26 branded villas that provide stunning bay and sea views.
Scheduled to open in 2025 as part of AMAALA’s first phase, this project highlights Four Seasons’ dedication to supporting Saudi Arabia’s expanding tourism sector.
Four Seasons Resort Red Sea
Red Sea Global, renowned for its ambitious regenerative tourism initiatives, has joined hands with Kingdom Holding Company to create the Four Seasons Resort Red Sea, which will be set on Shura Island, the main hub island of the Red Sea destination.
This luxury resort will feature 149 rooms, suites, and 31 residential properties and is expected to open to guests by early 2025.
The Four Seasons Resort Red Sea, with its luxurious offerings, is a testament to the shared vision of creating extraordinary destinations that drive economic growth and job creation and preserve precious ecosystems.
Keep Reading: Red Sea Global Unveils Nammos Resort AMAALA on Triple Bay, Saudi Arabia
