Riyadh Air and Hilton have signed a partnership to name Hilton as the first hotel partner for Riyadh Air’s new Sfeer Loyalty Program to offer travellers exclusive benefits.
Saudi residents who join both Sfeer and Hilton Honors programs can enjoy 30 days of Hilton Honors Gold status, no expiry points, and premium dining across Hilton hotels.
The partnership aims to support Hilton’s growing footprint and aligns with Saudi Vision 2030 goals to elevate the Kingdom’s travel experience.
Naming Hilton as First Hotel Partner
The travel and tourism sector in Saudi Arabia is undergoing into major transformation, thanks to the recent collaboration between Riyadh Air and Hilton Hotels.
This partnership marks a pivotal moment in the Kingdom’s hospitality landscape, particularly with the introduction of the Sfeer Loyalty Program and its integration with the Hilton Honors Program.
As the first hotel partner for the Sfeer loyalty program, Hilton brings its extensive experience and reputation for excellence in hospitality to the table. This partnership is not just about providing accommodation; it’s about creating a holistic travel experience.
Benefits of the Partnership
- Hilton Honors Gold Status: Saudi residents who enroll in both the Sfeer and Hilton Honors programs will receive Hilton Honors Gold status for 30 days. This status unlocks a range of benefits, including room upgrades and bonus points on stays.
- Global Reach: With Hilton’s extensive network of hotels worldwide, members can enjoy their rewards wherever their travels take them.
Sfeer Loyalty Program
The Sfeer loyalty program is designed to reward travelers in a way that transcends traditional airline loyalty schemes. Riyadh Air, which is gearing up for its official launch, has strategically positioned itself to offer unique benefits that cater to the modern traveler.
Key Features of the Sfeer Loyalty Program
- No Points Expiry: One of the standout features of the Sfeer loyalty program is the elimination of points expiration. This means that members can accumulate rewards without the pressure of losing them over time.
- Family Sharing Options: Members can share their points and benefits with family and friends, allowing for a more communal approach to travel rewards.
- Exclusive Dining Experiences: The program includes access to premium dining options at Hilton properties, ensuring that every stay is not just about accommodation but also about enjoying exquisite culinary offerings.
Shaping Loyalty Rewards with Sfeer
The Sfeer loyalty program is set to redefine how travelers perceive loyalty rewards. By integrating airline and hotel benefits, Riyadh Air and Hilton are creating a seamless travel experience that prioritizes customer satisfaction.
Future enhancements to the Sfeer program will include advanced trip planning tools tailored to the needs of modern travelers, along with unique destination experiences that showcase the rich culture and heritage of Saudi Arabia.
Seamless Travel with Sfeer
The integration of the Sfeer loyalty program with Hilton’s hospitality services promises a seamless travel experience for members. This collaboration ensures that every aspect of travel, from booking flights to enjoying luxurious stays, is streamlined and efficient.
Members can easily book flights and accommodations through a unified platform, simplifying the travel planning process, and with both Riyadh Air and Hilton working together, travelers can expect improved customer service and support throughout their journey.
Aligning with Saudi Vision 2030
The collaboration between Riyadh Air and Hilton is a significant step towards realizing the goals set out in Saudi Vision 2030. This ambitious plan aims to diversify the economy and enhance the tourism sector, making the Kingdom a global travel hub.
Hilton’s commitment to expanding its presence in Saudi Arabia, with plans for 83 additional hotels, aligns with the country’s vision for tourism growth, while Riyadh Air aims to connect the Kingdom to over 100 international destinations by 2030, complementing Hilton’s extensive hotel network.
Shaping Air Travel Experience
The partnership between Riyadh Air and Hilton represents a significant leap forward for the travel and hospitality sectors in Saudi Arabia. By combining their strengths, both entities are poised to offer unparalleled benefits to travelers, setting a new standard for comfort and convenience.
More Riyadh Air Ventures
Opening Hafawa Lounge
Riyadh Air has opened its first premium lounge, the Hafawa Lounge at King Khalid International Airport in Riyadh.
Designed by Yabu Pushelberg, the lounge can accommodate around 370 guests and is reserved exclusively for Riyadh Air’s Business Elite and Business Class guests.
The lounge also offers fine dining, relaxation zones, family suites, and immersive digital rooms to reflect true Saudi hospitality and redefine luxury travel.
Daily Flights to London
Riyadh Air is set to begin daily flights from Riyadh to London Heathrow for select groups and employees using its Boeing 787-9 aircraft “Jamila” on October 26th, 2025.
The airline also launched “Sfeer,” which is its new loyalty program offering early benefits for founding members.
These launches align with Riyadh Air’s “Pathway to Perfect” strategy and Saudi Vision 2030 goals to connect the Kingdom globally.
Partnership with SCC and Milaf Global Food Company
Riyadh Air has partnered with Saudi Coffee Company and Milaf Global Food Company to bring authentic Saudi hospitality to its flights and lounges.
Riyadh Air’s passengers will enjoy premium Saudi coffee from Jazan, Abha, and Al Baha, paired with 7 varieties of dates, along with unique Milaf Cola made from date extract.
These partnerships aim to highlight Saudi heritage and align with Saudi Vision 2030 goals to celebrate Saudi culture.
Partnership with Amadeus
Riyadh Air has signed a global distribution partnership with Spain’s Amadeus Travel Platform to connect travel agents in over 190 countries.
Amadeus will distribute Riyadh Air’s future New Distribution Capability content for more personalized offers and improved sales control.
Riyadh Air is due to launch in 2025 with the aim to connect over 100 destinations and support Saudi Vision 2030 tourism goals.
Partnership with Blacklane
Riyadh Air has partnered with luxury chauffeur service Blacklane to offer complimentary chauffeur rides for Business Elite and Business Class passengers.
Announced at the 2025 Paris Airshow, this service covers trips within a 50 km radius of Riyadh’s King Khalid International Airport.
The service can be booked directly through Riyadh Air’s platform and aims to help Riyadh Air connect to over 100 destinations by 2030.
Agreement with Air France-KLM
Riyadh Air has entered a strategic agreement with Air France-KLM to improve flight connections between the Middle East and Europe.
The deal covers codeshare services, shared loyalty rewards, and better-aligned flight schedules to improve the overall travel experience.
This move supports tourism growth and route expansion in line with Saudi Vision 2030, helping position Riyadh as a leading global aviation hub.
Riyadh Air’s 11 Key Agreements
Riyadh Air has signed 11 key agreements with top global travel and tech partners during Dubai’s Arabian Travel Market 2025 to expand reach to over 125 countries.
The deals feature key partners, including Amadeus, Sabre, DNATA, and Loyalty Juggernaut, ahead of Riyadh Air’s launch later this year.
The agreement aims to boost Riyadh Air’s global reach, enhance customer experience, and support its digital retail strategy.
Riyadh Air Partnership with LIV Golf
Riyadh Air has signed a multi year partnership with LIV Golf to become its official partner ahead of the 2025 season.
Announced by the CEOs of both companies, the deal includes sponsorship, branding, and hospitality across LIV Golf’s global events.
This collaboration highlights Riyadh Air’s commitment to sports, innovation, and global connectivity.
The Riyadh Air Metropolitano
Atletico Madrid’s iconic football stadium will now be named The Riyadh Air Metropolitano for the next 9 years after Riyadh Air secured the naming rights.
The partnership is aimed to boost the visibility and reach of Riyadh Air, which is set to launch in 2025, InshaAllah.
The new partnership aligns with Saudi Vision 2030 goals to attract 150 million tourists annually to the kingdom.
Riyadh Air’s Non Commercial Flights
Riyadh Air has begun Non Commercial Flights in preparation for its 2025 official debut.
Its inaugural flight, RX5001, traveled from Riyadh to Jeddah as part of the process to obtain its Air Operator Certificate.
By 2030, Riyadh Air intends to serve more than 100 destinations, connecting Riyadh globally. The airline aims to contribute $20 billion to Saudi Arabia’s non-oil GDP and create 200,000 jobs, supporting the objectives of Saudi Vision 2030.
Riyadh Air Partnership with Virgin Atlantic
Riyadh Air and Virgin Atlantic have signed a strategic agreement to boost travel and premium connections between London and Saudi Arabia.
The collaboration is set to bring several advantages, such as better customer service, new travel destinations, and loyalty perks.
Riyadh Air will begin operations in 2025 and support Saudi Vision 2030’s objective of expanding international tourism to Riyadh.
Riyadh Air and Delta Airlines Partnership
Riyadh Air and Delta Air Lines have agreed on a Strategic Cooperation MoU to improve travel links between Saudi Arabia and the US with a planned codeshare agreement.
This collaboration is set to provide several advantages for travelers moving between North America and Saudi Arabia, and increase flight options between the two nations.
Riyadh Air is set to begin operations in 2025, helping Saudi Arabia meet its target of 300 million air passengers by 2030.
Riyadh Air and Turkish Airlines Partnership
Riyadh Air and Turkish Airlines have signed an MoU to improve travel advantages for passengers traveling between Saudi Arabia and Türkiye.
This deal permits a code-sharing agreement and enables travelers to exchange loyalty points between the two airlines. Additionally, the deal allows for smooth connectivity through Istanbul Airport to over 130 destinations globally.
Riyadh Air and Lucid Air Partnership
Riyadh Air, entirely owned by the Public Investment Fund, has collaborated with Lucid Motors. In the announcement, Riyadh Air also showcased a striking double-livery design on two Lucid Air cars.
This alliance highlights their mutual dedication to pioneering and promoting sustainability in the realms of aviation and electric car manufacturing.
Keep Reading: Riyadh Air Opens First Luxury Hafawa Lounge at King Khalid International Airport in Riyadh
