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Home » Companies » The PIF launches ASFAR: A Saudi Tourism Investment Company with The Aim of Attracting 100 million Visitors a Year by 2030
The PIF launches ASFAR: A Saudi Tourism Investment Company with The Aim of Attracting 100 million Visitors a Year by 2030
The PIF launches Asfar

The PIF launches ASFAR: A Saudi Tourism Investment Company to support the growth of tourism in Saudi Arabia to unlock the kingdom’s untapped potential to attract 100 million visitors annually by 2030.

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Redefining Saudi Arabia’s tourist and entertainment services is the foundation of Asfar’s aim. Asfar will significantly enhance and broaden Saudi Arabia’s tourism and entertainment alternatives by concentrating on industries including hospitality, tourism attractions, shopping, and culinary adventures.

Utilizing Saudi Arabia’s Distinctive Benefits

Asfar intends to take advantage of Saudi Arabia’s unique position connecting Asia, Africa, and Europe, as well as the competitive advantage of its cities. Because of its suitable location, Asfar, exploring the country’s natural beauties and cultural variety is possible. 

The company’s goal is to enrich tourism by uncovering hidden gems nationwide, enticing travelers from both within the country and around the world. 

In addition to improving the tourist scene, these initiatives help save Saudi Arabia’s natural and cultural legacy so that coming generations can still enjoy its breathtaking beauty.

A Catalyst for Economic Advancement

Mishary Alibraheem, Head of MENA Investments’ Entertainment, Leisure, and Sports division, emphasizes Asfar’s financial impact on Saudi Arabian cities. This new venture will enhance the cities’ role in bolstering the national economy, enabling each city to optimize its distinctive tourism attractions. 

In line with Saudi Vision 2030’s goals, Asfar will support economic growth and job prospects by creating a welcoming environment for regional contractors, suppliers, and small and medium-sized businesses (SMEs).

A Collective Strategy

The formation of Asfar aligns with PIF’s plan to foster prospects within the tourism industry and enhance collaborations with private enterprises. The goal is to encourage innovation and creativity, establishing a platform where different points of view convene to improve the standard and scope of Saudi Arabia.

By promoting cooperation among all parties involved, Asfar hopes to improve customer service and provide each visitor with a unique experience.

Tapping into Saudi Arabia’s Potential Tourism Prospects

Through the introduction of Asfar, PIF intends to tap into the vast potential of Saudi Arabia’s tourism sector, aligning with the national goal of welcoming 100 million visitors annually by 2030. 

With its diverse landscapes and rich cultural legacy, the Public Investment Fund (PIF) has proven the kingdom’s aspirational future with various projects and programs symbolized by its strategic investments. 

Asfar’s investments in fresh tourism ventures and appealing destinations will bolster the nation’s standing as a premier tourist hotspot. Creating well-known entertainment hotspots, launching attractive theme parks, and creating vibrant downtown business districts

PIF’s Pledge to Enhance Tourism

Image Credit:  Saudi Vision 2030

Asfar is one of the strategic organizations that PIF owns. Aseer Investment Company (AIC) wants to make Aseer a year-round tourist attraction, while Saudi Downtown Company (SDC) is responsible for developing and enhancing downtown areas nationwide. 

These initiatives are more than simply investments; they demonstrate a commitment to sustainable development, cultural preservation, and economic advancement. 

PIF strengthens its ties with the commercial sector and ensures that various social groups benefit from tourism development by promoting collaboration between these organizations.

The Prospects in Saudi Arabia’s Tourism Sector

Beyond simply establishing Asfar, Saudi Arabia has far larger intentions for the tourism industry. PIF invests in various projects and activities, from the construction of sizable amusement parks and themed attractions to the growth of the cruise line and the building of new commercial downtown areas.

These multibillion-dollar initiatives show Saudi Arabia’s dedication to economic reform and lowering its dependency on oil.

Greeting the Dawn of Transformation

The PIF’s creation of the Asfar is a significant development in Saudi Arabia’s tourism sector. Asfar’s investments in new tourism projects and appealing places are well-positioned to diversify and improve the quality of services thanks to partnerships and strategic alliances with private firms. 

Asfar establishes a competitive atmosphere, fostering economic expansion and employment opportunities. With ongoing investments in its tourism industry, Saudi Arabia is poised for a promising future as a leading global tourist destination.

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