The expansion includes luxury brands, including St. Regis, Autograph Collection, and The Ritz-Carlton Reserve, and several new hotel brands in the Holy Cities of Makkah and Madinah.
A Strategic Destination for Marriott
With its rich heritage, vibrant culture, and rapidly expanding tourism sector, Saudi Arabia has become a strategically important destination for Marriott International. The decision to grow in the region reflects the massive potential in both business and leisure travel.
Marriott’s Commitment to Saudi Arabia
Sandeep Walia, Marriott International’s Chief Operating Officer for the Middle East, highlighted the company’s dedication to major development projects in Saudi Arabia and upskilling the Saudi workforce.
“As part of this commitment, Marriott actively enhances the skills of qualified Saudi nationals through its 12-month leadership development program, Tahseen, in collaboration with Cornell University. The program seeks to foster the emergence of future hospitality leaders in Saudi Arabia. Since its initiation, over 150 individuals have graduated from Tahseen, progressing into roles within Marriott International’s properties.”
Embracing the Vision 2030
The planned expansion aligns with Saudi Arabia’s Vision 2030, a strategic framework aimed at diversifying the Kingdom’s economy and developing public service sectors.
This synchronicity reinforces Marriott’s commitment to the region and highlights the alignment of its growth strategies with the broader national objectives.
Exploring New Destinations
Marriott plans to explore new destinations in Saudi Arabia, including major development projects such as NEOM and the Red Sea.
The inaugural W Hotel and JW Marriott Hotel in Trojena are poised to inaugurate their presence in Trojena’s Lake Village, representing its premier establishment in Saudi Arabia.
Scheduled for a 2024 debut, the Autograph Collection establishment in Sindalah is poised to provide guests with memorable and immersive experiences.
The anticipated addition of The St. Regis Red Sea Resort and The Red Sea EDITION is poised to augment Marriott International’s presence throughout the Kingdom.
Marriott International has agreed with The Red Sea Development Company to introduce its renowned Ritz-Carlton Reserve brand along the western coast of Saudi Arabia by 2023.
Marriott’s Holy Cities Expansion
Marriott International plans to increase its room capacity by over 7,000 in the Holy Cities of Makkah and Madinah.
Anticipating significant growth, the company is set to introduce two Fairfield Inn hotels in Makkah, contributing nearly 4,000 keys, establish a 1,000-room Aloft in Makkah, marking the brand’s largest global property, and launch two Courtyard by Marriott hotels, providing over 500 rooms in both cities.
In Madinah, the company has recently partnered with the PIF funded Rua Al-Madinah for eight projects within the Rua Al-Madinah initiative, including a new Sheraton property featuring more than 600 rooms.
Diverse Hospitality Options
Marriott’s expansion plan includes adding luxury brands, mid-range hotels, and budget-friendly options, thus ensuring travelers a broad spectrum of choices. This diverse range of hospitality services is designed to cater to the unique needs of different types of travelers, from business executives to tourists.
Boosting the Local Economy and Tourism
The expansion of Marriott hotels in Saudi Arabia is expected to impact the local economy and tourism industry significantly. Adding these hotels will create job opportunities, stimulate local businesses, and contribute to developing the tourism infrastructure.
It is also expected to play a crucial role in achieving the goals of Saudi Arabia’s Vision 2030 by diversifying the economy and promoting tourism.
Marriott’s Commitment to Sustainable Hospitality
As part of its expansion, Marriott is committed to sustainable hospitality practices. The new hotels will incorporate eco-friendly designs and operations, aligning with Marriott’s global sustainability goals. This commitment to sustainability reflects Marriott’s recognition of the importance of responsible tourism.
Introducing New Brands to the Region
Marriott will also introduce some of its luxury brands to the region, including The Ritz-Carlton Reserve and St. Regis.
The Ritz-Carlton Al Khobar, announced at the prestigious Cityscape event in Riyadh, is a significant addition to the Saudi Arabian luxury hospitality sector. The resort, overlooking the mesmerizing Arabian Gulf, marks the Ritz-Carlton’s debut in the eastern region of Saudi Arabia.
Furthermore, The St. Regis Red Sea Resort, part of Marriott Bonvoy, is set to open its doors on Ummahat Island in December 2023. The first St Regis hotel in Saudi Arabia recently opened its doors in the upscale destination of VIA Riyadh
These new entrants will further enrich the region’s hospitality landscape, offering discerning travelers high-end luxury experiences.
A Beacon of Growth and Innovation
Ultimately, Marriott’s planned expansion in Saudi Arabia is a testament to the company’s visionary approach to growth and innovation. It highlights the company’s ability to seize opportunities in emerging markets and reaffirms its commitment to delivering exceptional hospitality experiences.
The Road Ahead
With this planned expansion, Marriott is set to consolidate its position in the global hospitality market while contributing significantly to the growth and development of Saudi Arabia’s tourism sector.
The initiative underscores Marriott’s unwavering commitment to innovation, growth, and sustainable practices, as recently, Marriott International signed an agreement with the AlUla Development Company to open an Autograph Collection Hotel in AlUla, Saudi Arabia.
The upcoming Autograph Collection Hotel in AlUla is a testament to Marriott International’s commitment to expanding its global footprint and offering unique hospitality experiences.