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Diriyah Company Joins UNWTO for Global Tourism Boost
Diriyah Company Joins UNWTO for Global Tourism Boost

Diriyah Company has joined the United Nations World Tourism Organization as an Affiliate Member to help boost global tourism collaboration and advance Saudi Arabia’s tourism sector. The $63 Billion Diriyah Giga Project is expected to add $18.6 billion to Saudi Arabia’s GDP.

Tourism plays a crucial role in fostering global collaboration in a constantly evolving world. This partnership aims to boost global tourism and advance Saudi Arabia’s tourism sector towards sustainable practices.

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Diriyah Company’s Commitment

Image Credit Diriyah

The Diriyah Company’s commitment to sustainable tourism practices is deeply rooted in its mission. The company’s dedication to this cause is highlighted in its ambitious Diriyah Project, a flagship initiative of Vision 2030, Saudi Arabia’s transformation agenda. 

Fueled by an investment pipeline worth USD 63.2 billion, this project aims to create 178,000 direct jobs and attract 50 million visits annually by 2030.

Role of Affiliate Members

Image Credit Diriyah

Affiliate Members play a vital role within the UNWTO Membership, contributing to a more sustainable, innovative, and collaborative global tourism sector. 

Their commitment to shaping the future of tourism aligns seamlessly with Diriyah Company’s vision for creating a world-renowned cultural and historical destination.

Vision 2030 and Diriyah’s Alignment

Image Credit Diriyah

Under the guidance of His Royal Highness The Crown Prince Mohammed bin Salman and Saudi Arabia’s Vision 2030, Diriyah is dedicated to achieving sustainable development, economic diversification, and social progress. 

The Diriyah giga project aligns with the Sustainable Development Goals, primarily focusing on urban regeneration and sustainable development in Diriyah.

The Role of Diriyah in Vision 2030

Image Credit Vision 2030

Diriyah, one of Saudi Arabia’s pioneering giga-projects, is one of the driving forces behind Vision 2030. It plays a critical role in realizing the Vision’s ambitious goal of increasing tourism’s contribution to the Kingdom’s GDP from 3.2% to 10% by the decade’s end.

Statements from Key Figures

His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of Diriyah Gate Development Authority, expressed his delight about Diriyah becoming an Affiliate Member of the UNWTO. He emphasized the importance of Diriyah not only for Saudi Arabia but for the world at large.

Zurab Pololikashvili, Secretary-General of the United Nations World Tourism Organization (UNWTO), praised Diriyah’s commitment to preserving its rich cultural heritage while promoting sustainable tourism.

Expected Contributions as an Affiliate Member

As an Affiliate Member, Diriyah Company will actively engage with UNWTO and its global network to collaborate on initiatives, share insights, and support its mission of making tourism a force for positive change worldwide.


Image Credit Vision 2030

Diriyah is set to become Saudi Arabia’s foremost historical, cultural, and lifestyle destination. As part of the Kingdom’s 2030 Vision, 14 square kilometers of Diriyah will be transformed into one of the world’s foremost historic tourism destinations.

The Historic City of At-Turaif

Image Credit Saudi Tourism Authority

At the cultural heart of Diriyah lies the historic city of At-Turaif. Built-in 1766, At-Turaif is recognized as one of the world’s foremost mud-brick cities. Designated as a UNESCO World Heritage Site in 2010, it is today set to become one of the nation’s must-see historic destinations.

Diriyah’s Recent Achievements

Image Credit Diriyah

Saudi Arabia’s $63 Billion Diriyah Giga Project, which features the UNESCO World Heritage Site of At-Turaif, has been awarded Platinum LEED Certification, a globally recognized symbol of sustainability.

Diriyah’s commendable achievement in LEED (Leadership in Energy and Environmental Design) certification is a testament to its commitment to sustainability and a healthier environment.

Global Tourism Collaboration

Image Credit Diriyah

The alliance of Diriyah Company with UNWTO signifies a significant step towards global tourism collaboration and sustainable tourism practices. 

This partnership will not only enhance cultural exchange and heritage preservation but will also facilitate discussions on sustainability, innovation, and inclusivity in the tourism sector, thereby contributing to the global tourism community’s growth.

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